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Today, The Center For Italian Modern Art announces a new event series. In celebration of the Italian modern art center’s exhibition “From Depero to Rotella: Italian Commercial Posters Between Advertising and Art,” CIMA will host a series of special events & aperitivos. The ongoing series will feature a guided tour by one of CIMA’s esteemed fellows, a theater reading and lastly, a music component, as well as Campari and Aperol cocktails and light refreshments for attendees 21 and older. The first event will kick off on Saturday, April 29th at 4pm ET. See below for the full schedule.
From Depero to Rotella: Italian Commercial Posters Between Advertising and Art showcases iconic interwar and postwar imagery from some of Italy’s most renowned brands including Fiat, Barilla, Pirelli, and of course the iconic red italian bitter, Campari. Nicola Lucchi, curator of the exhibition, explains that “while poster art has often been described as derivative in character, the show will demonstrate how, from Futurism onwards, Italian posters acquired a visual and communicative force that elevated the medium to a form of artistic expression in its own right, pushing the boundaries of lithographic techniques, photomontage, and typography. The commercial posters’ peculiar ambition to deliver alluring forms and contents to the masses, rather than to an elite circle, also makes them an object of socioeconomic and philosophical interest.”
The exhibition includes over 30 posters from major Italian institutions and corporate collections, as well as a few select private collections in the United States. Among the artists featured: Erberto Carboni, Fortunato Depero, Nikolai Diulgheroff, Lucio Fontana, Max Huber, Bruno Munari, Marcello Nizzoli, Bob Noorda, Giovanni Pintori, Xanti Schawinsky, Mario Sironi, and Albe Steiner.
Special Event & Aperitivo at CIMA
**Saturday, April 29, 2023, 4:00 PM - 6:00 PM // Tickets HERE
**Saturday, May 20. Hours and tickets will be available soon and this aperitivo event will be paired with an original theater play reading.
**Saturday, June 9th, 5:00 PM -7:00 PM // Tickets will be available soon and this aperitivo event will feature a music component. More details to come.
About Campari Group/Campari America:
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari- Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock
Exchange since 2001.
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