Common Faces Down Fatherhood & His Daughter In New Video

Common’s resume is that of a 21st-century renaissance man: GRAMMY® Award-winning rapper, renowned activist, recipient of an Academy Award® for his song “Glory” from the 2014 film Selma and a key influence in the emergence of a movement of thoughtful black culture spanning from Dave Chappelle to Ta-Nehisi Coates. However, in spite of all of this success, one phone call from his daughter Omoye — in which she told him that he was falling short as a father — caused his world to crumble. He had to reevaluate fatherhood, love, faith — everything.

Today, Common debuts the video for “Show Me That You Love,” which depicts this big bang moment that sparked a period of therapy and self-examination that led to the writing of his New York Times best-seller Let Love Have The Last Word and the creation of his new album, Let Love (out August 30th on Loma Vista Recordings). 

Watch the video for “Show Me That You Love,” directed by Sadé Clacken Joseph, over at Essence: https://bit.ly/2TRX22e

Let Love finds Common sounding as vital as ever, with a soul-forward sound that delves into issues of fatherhood, masculinity, self-care and more. With contributions from A-Trak, BJ The Chicago Kid, Leon Bridges, Daniel Caesar, Dwele, Leikeli47, Jill Scott and more, it’s a radical statement that is among hip-hop’s most incisive, insightful albums this year.

Common recently appeared as the lead guest on Fallon, discussing Let Love and performing “Hercules” alongside Swizz Beatz. Watch the performance here: https://found.ee/Common_Fallon

And watch Common’s appearance on Desus & Mero: https://youtu.be/fgflynthzSE 

Pre-order Let Love here: https://found.ee/Common_LetLove