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Country singers Alana Springsteen and Dylan Gossett embody the effortless, laid-back style that defines leading lifestyle brand TravisMathew, both on and off the stage. In celebration of festival season, the brand recently announced both as official brand ambassadors as they prep for their Stagecoach debuts.
As part of their partnership, Springsteen and Gossett are sharing their favorite picks from TravisMathew to curate a Festival Edit — designed for long days under the sun and nights that keep the vibes going. With breathable tees, lightweight layers, and statement pieces that fit seamlessly into the festival scene, the pieces will complete any festival look, whether you’re front row or just here for the good times.
Shop Springsteen’s Picks Here
Shop Gossett’s Picks Here
“I’m so fired up to be joining the TravisMathew family,” says Springsteen. “Maintaining a healthy, active lifestyle and expressing myself through the clothes that I wear has always been important to me. I’ve spent a lot of time looking for outfits that allow me to move and breathe freely while still feeling effortless and looking great – whether I’m practicing yoga or performing on stage. The passionate team at TravisMathew approaches their brand with all of that in mind. Each piece tells a story, every detail is considered, and the decisions they make are obsessively intentional. I can’t wait to show the world what we’ve been dreaming up together.”
“I've really enjoyed partnering with TravisMathew,” adds Gossett. “They make clothes that fit my style and are comfortable to wear whether I’m on-stage or on the road. I’m excited to continue creating with them.”
Springsteen found her passion for music early in life, making waves in Nashville with her heartfelt songwriting and powerhouse vocals. Gossett first gained recognition on TikTok before his hit single, "Coal," landed him on the Billboard Top 100. Their journeys, displaying authenticity and passion, align seamlessly with TravisMathew’s commitment to confidence, comfort, and style.
Springsteen and Gossett are the brand’s first-ever country music ambassadors, continuing an exciting run of announcements from TravisMathew in 2025. In the last month, they welcomed former soccer pro Kealia Watt as an official ambassador and launched their new Women’s Everyday Pant, while also donating to organizations that support initiatives aligned with Women’s History Month. Other TravisMathew ambassadors include author and entrepreneur Mary Lawless Lee, PGA Golf Professional and coach Hannah Davies, PGA Tour Champion Akshay Bhatia (who rocked TravisMathew for his 3rd place finish at The Players this month), football legend Reggie Bush, Los Angeles Lakers guard Austin Reaves, Los Angeles Rams quarterback Jimmy Garoppolo, among pro golfers Chris Kirk, Sam Burns, Will Gordon, Blades Brown and Tyler McCumber.
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