D'Addario & Company, Inc, a global leader in the design, manufacturing and distribution of musical instrument accessories, is thrilled to announce the addition of 9 new sets to their strongest guitar string line ever, the NYXL. On May 15th, 2015, this addition will make 15 NYXL sets available, now including: 12-60, 12-54, 13-56, 12-52, 11-56, 11-52, 9.5-44 and Balanced Tension 9-40 and 10-46.
NYXL guitar strings bend further, sing louder, and stay in tune better than any string you've played before. Envisioned, perfected, and manufactured by D'Addario in New York, this newly engineered, break-resistant, high-carbon steel core and plain steel alloy delivers a whole new level of freedom, confidence, and power. NYXL's provide more strength, and up to 131% greater tuning stability when compared to traditional nickel wound sets. The reformulated nickel-plated steel alloy have greater magnetic properties, resulting in higher output and enhanced mid-range frequency response, modernizing the overall tone without losing that well-loved nickel-plated steel feel.
The NYXL took home the 2014 Summer NAMM "Best In Show" award, the 2015 MIPA award for "Best Innovative Product" and has received raves from the guitar playing community at large: Richard Fortus of Guns N' Roses says NYXL is "the best electric string I have come across. They not only hold up to my on-stage brutality, but they're louder and more articulate" and The Cure's Reeves Gabrels sums it up simply, "overtones, sustain, cool tone. I'm in love."
D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Dave Matthews, Sheryl Crow, Lenny Kravitz + more.
###
For further information contact: Chris Taillie (ctaillie@shorefire.com), Amanda Perlstein (aperlstein@shorefire.com) or Matt Hanks (mhanks@shorefire.com) at Shore Fire Media 718 522 7171