D'Addario + Suhr Guitars: Unique Partnership Between two 100% Made In The USA Companies Revealed

D'Addario & Company and Suhr Guitars are both 100% American-made industry leaders, committed to designing, manufacturing and distributing exceptional strings and instruments. Last March, the two companies formed a unique partnership when Suhr Guitars secretly switched the strings on their production floor to D'Addario's new NYXL model, the strongest string the company has ever made. Suhr's quality control staff noticed an immediate change: strings reached pitch stability faster, stayed in tune longer, and breaks became a thing of the past.

Watch this amazing video - shot in beautiful digital 4K - of the day NYXLs hit the floor at Suhr: https://youtu.be/R0o3bDVXbcw

D'Addario also kicked off their Play Fearlessly Project last year, a social initiative showcasing NYXL, with the donation of one Suhr Classic T Antique guitar that was then outfitted with NYXL strings and took a tour of the USA. This project resulted in the "longest lick ever played" featuring both amateur and professional musicians (Keith Urban, Blake Mills, Vernon Reid + more) experiencing NYXL strings: http://playfearlessly.com/

Since the secret switch last year, Suhr now strings their entire line of electric guitars with NYXLs. Each guitar also comes with D'Addario's new NYXL Luthier Booklet, which tells the story of this historic partnership.

"Suhr Guitars is the perfect partner for D'Addario's NYXL strings," says the company's US Sales Manager, Peter D'Addario. "These guys are making some incredible instruments. Like us, they are passionate about building the best tools for guitarists in the world."

Joshua Smith, Suhr's Director of Marketing adds, "D'Addario and Suhr share the philosophy that combining the finest components with innovative production techniques produces an exceptional product of the highest quality. In 2014, when they asked us to put a "top secret" string to the test we found NYXLs to have a quicker break-in period, more upper midrange punch, improved tuning stability and bend further with less breakage."

D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Dave Matthews, Sheryl Crow, Lenny Kravitz + more.

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