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D’Addario Summer NAMM Product Focus

Summer NAMM | Nashville, TN | June 23 – 25, 2016 | Booth #1001

D’Addario is thrilled to attend this year’s Summer NAMM show featuring all of their latest and greatest products sure to excite the music community:

Nickel Bronze – Premium Uncoated Acoustic Guitar Strings

With Nickel Bronze lets musicians re-discover their guitars all over again, giving them all new and unique acoustic possibilities to explore with unprecedented clarity, outstanding balance and harmonically rich overtones. Players can also expect improved tuning stability and higher break resistance, thanks to the NY Steel core featured in D’Addario’s highly successful NYXL electric guitar strings.

NYXL Bass – Electric Bass Strings

The same groundbreaking innovations that powered NYXL guitar strings to global acclaim have now been applied to a new premium bass string for deeper, more powerful lows, accentuated harmonics, and focused punch. With a completely re-imagined core-to-wrap ratio, NYXL Bass provides a comfortable feel and dynamic tonal response for an expanded sonic range, increased durability, and unrivaled tuning stability.

ActiveGrip – Promark’s Heat-Activated Coated Drumsticks

ActiveGripTM is a revolutionary heat-activated drumstick coating that makes the stick tackier as the player’s hands heat up and sweat - offering an unprecedented smooth, natural feel. The light coating adds virtually no weight or diameter to the stick, offering drummers an exceptional grip without sacrificing feel.

Calftone - Evans ’56 Drumheads

As a throwback to the year Evans was founded and to celebrate its 60th anniversary, Evans ’56 is a new series of products geared towards drummers looking for a vintage look and sound. Making its debut in this new series is a line  of Calftone drumheads — a synthetic alternative designed to mimic the sound, look, and feel of vintage calfskin with the consistency, fit, and tuning range made standard with Level 360 Technology.

NS Micro Soundhole Tuner

The chromatic NS Micro Soundhole Tuner remains perfectly concealed within the soundhole of acoustic guitar, ukulele, and other acoustic instruments for discreet tuning. The non-marring universal mounting clip allows stress-free installation, while the highly sensitive piezo transducer senses vibrations directly from the soundboard for fast and accurate tuning response. Small, convenient, and accurate, the bright, multi-color display allows easy viewing in any environment.

Humiditrak – Bluetooth Humidity, Temperature, and Impact Sensor

HumiditrakTM is a brand-new climate monitoring system designed to decrease environment-related damage to musical instruments with real time temperature and humidity updates via Bluetooth. By placing the small Humiditrak device in any case or musical instrument, real-time condition updates can be viewed from the system’s free smart phone application for hourly, daily and monthly data tracking. When Humiditrak detects that an instrument is in dangerous conditions, a push notification is sent to the player’s phone, allowing them to take action before damage occurs.

 

D’Addario Woodwinds Accessories – Reed Guards, Practice Grip, and All-Natural Cork Grease

D’Addario Woodwinds has launched new brand-name products to extend their accessories line including Reed Guards, Practice Grip and All-Natural Cork Grease:

D’Addario’s Reed Guards are a stylish, effective way to keep reeds safe and secure. An innovation in protection, these are a convenient, affordable storage solution for students, educators, and artists. The grooved surfaces prevent reed warping, and the soft elastomer cover is designed to securely yet gently hold four reeds. Available in black, red, yellow, green, blue, and purple.

Practice Grip is an instrumental hand exerciser designed for woodwind and brass instrumentalists who use keys or valves. The pocket-sized device is crafted to foster proper, healthy finger motion, digital independence, and increased finger speed and dexterity with light overall tension. Resistance is adjustable in each individual piston, making the device customizable according to preferences and exercises.

A new cork grease is one of the first woodwind accessories under the “D’Addario” brand. This premium cork grease is all-natural and made with a unique blend of natural and organic materials. It provides and retains ample, non-greasy lubrication to keep corks at their best and prevent them from breaking down.

Kaplan Amo and Vivo Strings – D’Addario Orchestral Viola Strings

Kaplan Amo and Kaplan Vivo violin strings have been remodeled to accommodate the utmost needs of viola players around the globe. The strings settle quickly while exhibiting a rich tonal color palette and superb bow response: Kaplan Amo has been tailored for brighter instruments, accentuating warmth, richness and flexibility, while the Kaplan Vivo is designed for darker instruments and highlights a robust feel focused on clarity and projection. Both sets are designed to have a textured, expressive sound reminiscent of gut strings.

Kaplan Solo Double Bass – D’Addario Orchestral Bass Strings

Kaplan’s Solo Double Bass set is specifically tailored for A-E-B-F# tuning, applying the industry-renowned manufacturing technology behind the Kaplan Bass set specifically for solo tuning. The strings are customized to bolster the projection and clarity of the instrument, essential for solo playing, while maintaining the bow response and tonal balance that is consistent across the Kaplan string line to allow bassists to have precise articulation and clarity without sacrificing volume or beauty of tone.

 

D'Addario will kick off Summer NAMM 2016 with its annual BBQ Jam in Nashville, featuring live music from Stephen Mougin's Bluegrass All-Stars, Rob Ickes and Trey Hensley, William Tyler and Andy Wood Trio and samples of D'Addario musical accessories.

Stop by the D’Addario Booth #1001 and check out their newest gear!

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D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Keith Urban, Dave Matthews, Gary Clark Jr., Chris Thile, Zak Brown, Alabama Shakes, Ry Coode, Joe Satriani, John Scofield + more.

www.daddario.com

Media Contact:

D’Addario & Co, Inc.
Danielle Argentina (danielle@daddario.com) Jared Siegel (jared.siegel@daddario.com) Matt Budd (matt.budd@daddario.com)

Shore Fire
Chris Taillie (ctaillie@shorefire.com) Matt Hanks (mhanks@shorefire.com)