Singer-Songwriter Dana Williams’ Exclusive New Track “Meet Me Tonight In Dreamland” Featured In Aveda’s Brand New Holiday Collection Campaign
Dana Appears In Campaign Alongside Her Vocals Showcasing Aveda’s Holiday Collection In Collaboration With 3.1 Phillip Lim
WATCH HERE
Wednesday, October 20th: Singer-songwriter Dana Williams recorded an exclusive track, “Meet Me Tonight in Dreamland,” a cover of one of the most beloved songs of the 20th century, for Aveda’s new Holiday collection campaign that was released today. Dubbed a “modern day Ella Fitzgerald” by InStyle and garnering vocal comparisons to iconic artists like Lianne La Havas and Billie Holiday, Dana’s shimmering voice is a perfect complement to a product line dedicated to bringing botanical beauty to life.
For the campaign, Dana’s jazzy nonchalance and timelessness is on full display and the “undeniably talented modern jazz singer” (Interview Magazine) looks stunning in a black gown, makeup by Janell Geason, Aveda’s Global Artistic Director for Makeup, and hair styled by Antoinette Beenders, Aveda’s Senior Vice President Global Professional Artistry.
Watch and listen to “Meet Me Tonight in Dreamland” here
"Working with Aveda was such a wonderful opportunity! I have always loved Aveda's products especially because they are cruelty free and smell incredible,” says Dana. “I jumped at the chance to work on a cover of "Meet Me Tonight In Dreamland" and to be part of their holiday campaign. It was such a joy to be able to create something so beautiful with them.”
Recently, Dana also performed a rendition of Louis Armstrong’s cherished “What A Wonderful World” at Aveda Congress, the brand's worldwide beauty summit.
Available globally beginning this autumn, each element of the Aveda x 3.1 Phillip Lim collection pulses with botanical-inspired graphics and vivid colors from nature for a joyous and unexpected expression of the holiday season. The Aveda x 3.1 Phillip Lim collaboration includes four covetable, limited-edition hair accessories—a hair towel wrap & carrying bag, scrunchie trio, detangling comb, and wooden paddle brush—as well as special-edition gift packaging, all featuring striking prints that combine the joyful colors of the holiday season with those found in the natural world. Shop the collection at aveda.com/holiday.
ABOUT AVEDA
Founded in 1978 in Minneapolis, MN, Aveda creates vegan, high-performance hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin, and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty. Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture products with 100% wind power through renewable energy credits and carbon offsets. In June 2020, Aveda unveiled a 3.6 acre, 900kW ground-mounted solar array at its primary facility, which provides up to 50% of the annual energy demand for manufacturing, with the remainder powered by wind. This array offsets more than 1,100 metric tons of CO2 annually.
Aveda was also the first beauty company to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Aveda received the Sustainability Leadership Award in 2017 during the Sustainable Beauty Awards organized by Ecovia Intelligence for its leadership in packaging, green formulations, and sustainable ingredients, and was a finalist for the same award in 2020. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised over $67 million to support environmental projects around the world.
Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 45 countries and at aveda.com.
ABOUT DANA WILLIAMS:
Dana Williams has the rare ability to bend time and turn feeling bad into something impossibly lovely. Raised on singers like Ella Fitzgerald and Billie Holiday, the L.A.-based artist brings a jazzy nonchalance to her delivery while drawing big emotion from the subtlest vocal movement. Dana’s debut release - The Lonely One - in 2013, featured breakout single “Keep Me Waiting,” which earned the distinction of being the only original vocal composition featured in Damien Chazelle’s Oscar-winning film Whiplash and was later followed by singles “Fooling Myself” and “Honey,” which have garnered over 9MM streams to date. Dana has collaborated with artists like Freddie Gibbs, Boogie, and Rejjie Snow and Aminé on “Egyptian Luvr" and in 2020, was named a Idolator Artist To Watch, a Fender Next Artist and was selected by H.E.R. to perform on Girls With Guitars livestream show. The “retro Norah Jones” (Pigeons and Planes) has released multiple singles this year including “You Win” -- an intimate and bittersweet breakup song -- and “Let Me,” a flirtatious track about the fear and excitement at the beginning of a relationship, and will be releasing more music throughout the rest of the year.
DANA WILLIAMS ON THE WEB:
For More Information on Dana Williams, please contact:
Mikaela Duhs | Shore Fire Media | mduhs@shorefire.com
Conor Rooney | Shore Fire Media | crooney@shorefire.com
Rebecca Shapiro | Shore Fire Media | rshapiro@shorefire.com