Shore Fire Media

Five Labels. Fifteen Cities. One Truck.

Five Labels. Fifteen Cities. One Truck.

Secretly Group Announces Paved Paradise, Traveling Label Expo Featuring Records & Exclusive Collaborations From Dead Oceans, Ghostly International, Jagjaguwar, Numero Group & Secretly Canadian

September Tour Stops Include Rock & Roll Hall of Fame, Secretly Group Headquarters, Third Man Records & More; Presented in Partnership with Qobuz

DJ Sets & Local Programming To Be Announced Soon


Today, Ghostly InternationalNumero Group and Secretly Group record labels Dead OceansJagjaguwar and Secretly Canadian all join forces to announce Paved Paradise, a traveling expo bringing their music to parking lots this fall. Over the course of September 9th-26th, a 24-foot Penske truck helmed by several of Secretly's sonic specialists will visit 15 cities in the eastern United States. From the birthplaces of Secretly, Ghostly and Numero in Bloomington, Detroit and Chicago, to Third Man Records in Nashville, the Rock & Roll Hall of Fame in Cleveland, and a community of breweries, flea markets and independent venues in between, Paved Paradise will take the record store experience outdoors, with special guests and local collaborations set for every stop. 

Find the full list of tour dates below, visit the official Paved Paradise site or follow @Paved__Paradise on Instagram and Twitter to stay updated, and check out the announce video here:

Equal parts pop-up shop, block party and roadside fruit stand, each day-long Paved Paradise event will pack two tents full of finely-curated LPs, 45s, cassettes, CDs and limited edition ephemera like colored vinyl variants, out-of-print items, vintage goods and miscellaneous merchandise spanning the catalogs of these five record companies operating at the top of their game. In addition to DJ sets and surprise performances from Secretly artists, Secretly staffers like Numero Group Co-Founders Ken Shipley and Rob Sevier, plus Ghostly International Special Projects Director and Brooklyn Flea Record Fair Director Amanda Colbenson, will be on-site to talk shop, make recommendations and share stories behind the records with Secretly friends and family. 

"It's been invigorating to return to producing in person events," says Amanda Colbenson"Getting to work with so many inspiring and impactful businesses and organizations is what this tour is all about and we are grateful to them for opening their doors and parking lots to our ambitious experiment. We can't wait to hit the road in the Penske and go see everyone."

In partnership with hi-res music streaming platform Qobuz, Paved Paradise will offer an interactive, high-fidelity listening station in all 15 cities. Ahead of September 9th, the labels will announce more site-specific collaborations, artist appearances, exclusive products and additional programming. With both Jagjaguwar and Secretly Canadian celebrating their 25th Anniversaries in 2021, fans can expect a commemorative kickoff at the company's headquarters in Bloomington. 



Paved Paradise Tour Dates

Sept 9 - Bloomington, IN - Secretly Group, 3pm-8pm

Sept 10 - Louisville, KY - Gravely Brewing Co, 2pm-7pm

Sept 11 - Nashville, TN - Third Man Records, 11am-6pm

Sept 12 - Asheville, NC - Archetype Brewing, 11am-6pm

Sept 14 - Durham, NC - Motorco Music Hall, 1pm-7pm

Sept 15 - Richmond, VA - Charm School Social Club, 3pm-8pm

Sept 16 - Milton, DE - Dogfish Head Craft Brewery, 1pm-7pm

Sept 17 - Philadelphia, PA - The International Bar, 3pm-8pm 

Sept 18 - New York, NY - Hester Flea, 11am-6pm

Sept 19 - Brooklyn, NY - We Got Company, 12pm-6pm

Sept 22 - Pittsburgh, PA - Allegheny City Brewing, 1pm-7pm

Sept 23 - Cleveland, OH - Rock & Roll Hall of Fame, 1pm-8pm

Sept 24 - Detroit, MI - Third Man Records, 12pm-7pm

Sept 25 - Chicago, IL - Bungalow by Middle Brow, 12pm-7pm

Sept 26 - Milwaukee, WI - 88Nine Radio Milwaukee, 1pm-5pm


Follow Paved Paradise

Official Site




About Ghostly International

New York-based music, art and technology company, Ghostly International, was started from a dorm room in Ann Arbor. Since its formation in 1999, it has challenged the concept of the traditional record label with its various projects and collaborations.


About Numero Group

Founded in Chicago in 2003, for nearly two decades Numero has committed itself to unearthing precious lost sounds for new audiences, with an unparalleled ear for potential and spirited eye for detail. In the growing noise of the so-called reissue field, The Numero Group remains distinct in its quality: deeply researched, expertly resuscitated and lavishly packaged box sets, playlists and ephemera of historic music from the 1950s to today. 


About Secretly Group

Secretly Group is a leading independently owned music company including record labels Dead Oceans, Jagjaguwar and Secretly Canadian with headquarters in Bloomington, IN. Secretly Canadian was founded in 1996, Jagjaguwar in 1996 and Dead Oceans in 2007.


About Qobuz

Founded in 2007, a pioneer of high-quality sound, Qobuz is the French music streaming and download service that meets the needs of demanding music lovers and audiophiles. Available in 18 countries around the world, in Europe, the United States, Australia, and New Zealand, Qobuz offers an exceptional range of exclusive editorial content written by a team of experts. With its catalog of more than 70 million tracks, Qobuz also has the richest choice of high-resolution (hi-res) references on the market.