Featured in PEOPLE.com’s “hottest Super Bowl 2025 events” guide, HERE
Benefiting Raising Spirit Society’s Task Force Pelican
Tickets available for purchase, HERE
Known as the world’s top bourbon tastemaker and a multihyphenate, Fred Minnick has brought the tradition of bourbon and whiskey to the forefront of pop culture via his award winning Fred Minnick Show, bestselling books and annual Super Bowl Week event. Announced last month, this year’s event, Fred Minnick Live Presented By The New Orleans Bourbon Festival, takes place Friday, February 7th at the New Orleans Marriott Warehouse Arts District Hotel ahead of the Big Game.
Today (1.28), Minnick announces additional special guests and full programming for the one-of-a-kind event. In addition to performances by multi-PLATINUM-selling country artist Dierks Bentley and singer-songwriter Dani Rose, NFL legend and Fox NFL Sunday co-host Terry Bradshaw, retired 5x Pro Bowler, 4x All Pro NFL player Jared Allen, actors Ian Somerhalder (Vampire Diaries) and Rob McElhenney (It’s Always Sunny in Philadelphia), and the world’s No. 1 female sports betting influencer Amanda Vance. Here’s what to expect:
A toast with Terry Bradshaw:
Bradshaw will open the event alongside host Minnick with a toast and live Q&A. Guests will be greeted with the event’s official cocktail, the Whiskey Mile, featuring Bentley’s Row 94 Whiskey and designed by celebrity bartender and mixologist Tiffanie Barriere (Netflix Drink Masters and ASCOT Awards judge).
Performances + Live taping of The Fred Minnick Show:
followed by Bentley’s acoustic performance and live Fred Minnick Show interviews featuring the event’s special guests. Rose will close the evening with an acoustic performance following the live Fred Minnick Show tapings.
The drinks + gifting:
In addition to the Whiskey Mile cocktail, Platinum Ticket guests will get to taste premium bourbon including Weller Millennium, George T. Stagg, Sazerac 18 Year, Michter's 20 Year Bourbon, Russell's Reserve 15 Year, Smoke Wagon Rare & Limited and more. Platinum gift bags will be the talk of the town, with signed books from Fred Minnick, a Viski Admiral Tumbler glass, cigars and more cool swag.
All attendees will also get to sip the featured whiskeys: Bywater, Hard Truth Whiskey Co., Leiper's Fork, Green River, Bardstown Bourbon Company, Jack Daniel's, K.Luke, Brothers Bond, Row 94, Pinhook, Four Walls, Woodinville Whiskey Co. and J.T. Meleck, and the official garnish is provided by CR Citrus. Every ticket holder will receive the Viski Raye Heavy Base Crystal Whiskey Tasting Glass.
A distiller roundtable discussion will round out the night that also includes fine fare, such as a whole pig to be served throughout the night.
The cause:
A portion of the proceeds from the event will benefit Raising Spirit Society’s Task Force Pelican, an initiative to help combat veterans recover from trauma through the power of food, cooking, and tasting experiences. As an Iraq War veteran, this is a cause close to Minnick.
Fred Minnick Live Presented By The New Orleans Bourbon Festival has already been named one of the weekend’s “hottest Super Bowl 2025 events” by PEOPLE and tickets are still available via etix.com/ticket/p/78924264/fred-minnick-live-presented-by-the-new-orleans-bourbon-festival-new-orleans-new-orleans-marriott-warehouse-arts-district
For more information on Fred Minnick and the event, visit fredminnick.com.
ABOUT FRED MINNICK:
Minnick is a world-renowned spirits authority, veteran, entrepreneur, bestselling author and podcast host, known for his influential contributions in bringing the storied history and culture of bourbon to the mainstream. In 2021, he co-founded the American Spirits Council of Tasters and initiated the inaugural ASCOT Awards, celebrating the finest spirits globally. With his award-winning series, The Fred Minnick Show, Minnick adeptly merges bourbon culture with entertainment, featuring engaging tastings and interviews with a diverse array of guests. Notable episodes include conversations with athletes such as Peyton Manning, Terry Bradshaw and Charles Woodson, as well as musicians including Dierks Bentley, Jelly Roll, Mick Fleetwood and Lindsay Ell, and actors such as Cole Hauser, Ian Somerhalder and Graham McTavish.
A Wall Street Journal bestselling author, Minnick has penned several authoritative books on spirits, including Bourbon Curious, Bourbon, Rum Curious, and Whiskey Women. His expertise has been showcased on various media platforms, including the Today Show, Bravo, Top Chef, The History Channel, Moonshiners, CBS Mornings and more.
For more information on Minnick and The Fred Minnick Show, visit fredminnick.com.
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