girli Shares Her Masterful New Album Matriarchy

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Also Reveals New Single & Music Video For ‘Feel My Feelings’

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(Download hi-res album artwork here)

“"...Matriarchy is a glittery, electro-pop banger that begs to be played at maximum volume"  - BUST Mag

"Lyrically, the record is girli’s most personal and unflinchingly honest work yet."  - BUST Mag

"As she continues to evolve as an artist, girli remains a compelling figure in the ever-changing landscape of pop music, proving that authenticity and individuality are the keys to making a lasting impact." - As If Magazine

 

[May 17th, 2024] Today, alt-pop sensation girli shares her brand new, boundary defying album 'Matriarchy.' Listen HERE.

Heralding a new era for girli, Matriarchy is a bright, evocative, and insightful record that sees the celebrated, multi-faceted artist take the reins with full creative control. From the opening lines of ‘Be With Me’, girli’s commendation to self-love, the tone of every track that follows is masterful. Doused in a distinct electro-pop sheen that gleams alongside girli’s open and honest lyrics, Matriarchy truly cements her place as a cult figure, ambassador for the LGBTQIA+ community and frontrunner of the next gen of alt-pop music.

Speaking about the new album, girli says: “Matriarchy is an album of honest, authentic, confident but also painfully self-aware songs. It’s a story of the pain of growing up and healing from experiences that diminish your self worth to nothingness. It’s about building yourself back up again after pain, setting boundaries and becoming a queen of your own queendom. It’s about the pain and joy of the queer experience, the rollercoaster of adulthood and mental illness, setting boundaries and learning to love yourself and ultimately finding your people, your community, your matriarchy.”

The release comes alongside new focus single ‘Feel My Feelings’. Brimming with introspection, girli’s lyrics channel relatable themes of self-doubt, inner drama and being overwhelmed by emotion, describing herself as “the queen of overthinking.” Its accompanying music video heightens the emotive feel ten-fold, shifting from lavish Renaissance scenes to surrealist underwater shots which capture the track’s dramatic energy to the max.

girli adds: “‘Feel My Feelings’ is a song about being an oversensitive, overemotional, over-reactive person. It’s an apology to a partner who’s getting frustrated with how emotional and dramatic I am. It’s about not being able to control my emotions and mood swings and complicating my relationships beyond my control.

“Like the music video for the title track ‘Matriarchy’, this video is set in an unknown historical time, coexisting in the past and future. It captures the love and hate embodied in toxic relationships. We see girli submerged in a water tank, drowning in her emotions, while her lover stands on the other side of the glass unable to hear her. Eventually, she pulls her lover in with her, drowning them both in the depths of their feelings.”

Key highlights on 'Matriarchy' include ‘Crush Me Up’, a vivid exploration of the intoxicating allure of infatuation. Comparing love to a drug, girli positions herself as the very substance, aspiring to be the epitome of a euphoric high in the same way her love interest is to her. ‘Nothing Hurts Like a Girl’ is a gleaming pop diamond forged out of post-breakup despair which celebrates the intensity of queer female love and desire. The album’s title track and anthem of queer power ‘Matriarchy’ is the shining star, leading the way by showcasing girli’s unfiltered expression of emotion in her own bold, compelling and sexy way.

Further insightful moments come with ‘Overthinking’, a musing on mental health and the anxieties of the modern world, the sweetly melodic ‘Made To Break’ which contrasts its bright sonics with more pensive lyrics, while ‘Poser’ and ‘Her Too’ brim with sharp rhythms and cut-throat lyrics that are poised to become big dancefloor moments.

Closing with tender acoustic guitars on ‘Happier Her’, Matriarchy feels complete in its truest sense. It’s what any good album should be; authentic, insightful, emotional, unique. For girli, it’s the defining moment of her glorious new era.

LISTEN TO MATRIARCHY - THE NEW ALBUM

girli also recently launched her unique interactive online experience the girliverse, allowing special insights into the world of Matriarchy and some of girli’s favourite music and cultural references. From a library room containing books that girli is currently reading, to pictures of some of her favourite LGBTQIA+ figures adorning the walls, the girliverse offers a truly unique experience for fans to engage with girli like no other.

On top of that, girli has also embarked on a world headline tour, recently wrapping on her first ever Australian tour last month with radio premiere support from Triple J on previous single ‘Crush Me Up’, and a US leg which included a date at Los Angeles infamous Troubadour venue. In May and June she will hit the UK and Europe, concluding at London’s iconic Heaven venue on 20th June. Tickets are on-sale now at www.girlimusic.com.

girli’s passions have always migrated beyond music and she continues to use her platform to ignite conversations around feminism, sexuality, identity and mental health, opening up topics that most have always shied away from. Representation matters more so now than ever, and girli is ready to rewrite the rules.

ABOUT GIRLI

Amelia Toomey, professionally known as girli, is a singer-songwriter from London, England. Through her pop-punk and electric sound, she has released multiple singles and EPs. girli’s debut album ‘Odd One Out’ was released in 2019. Under record label AllPoints, girli releases music about female empowerment, queer relationships and mental health. In 2021, single “More Than a Friend” was released and has since amassed over 53 million streams on Spotify alone. In 2023, People Magazine nominated girli as one of their “Emerging Artists” features. She was also a performer during SXSW Music Festival’s LGBTQ+ showcase of artists. girli’s sophomore album is to be released this year with an anticipated world tour.

 

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