Global DJ, Alan Walker, Teams Up With Corite To Bring Fans Into Web3

APRIL 13, 2022 - NEW YORK, NY - Internationally acclaimed music artist, Alan Walker, today announced that he is partnering with Corite - the fan powered platform bringing fans and artists closer together. Walker is working with Corite to deliver new experiences to his passionate fanbase through Web3 and blockchain technology. Throughout his career, Walker has appealed to his fans (the “Walkers”) by using new technologies, delivering state-of-the-art stage and content productions and tying it all together with rich storytelling. The DJ and producer is taking the next bold step towards the future by engaging in a long-term partnership with Corite, allowing fans to become influential stakeholders and co-creators in the Alan Walker universe. The Web3 campaign will lead with fan-driven music releases, with details for the multi-phased partnership to be announced in the coming months.

”I have the most amazing fans. Period”, said Alan Walker. ”Although I’m super proud of what we’ve built together, this is only the beginning. This year will be a time of giving back to the community and for us to set the stage for what lies ahead, together. For me, Web3 and Corite represent what we have known to be true all along - the only real power in music comes from the fans.”

Alan Walker has collaborated with artists including Ava Max, Noah Cyrus, Farruko and Stargate, to name a few. He has remixed works from the likes of Aviici, Sia, Bruno Mars and Coldplay. His chart-topping debut album Different World released in late 2018, amassing over 3.2 billion streams on Spotify alone. The 23-year old Norwegian artist and producer is a true music pioneer, highlighted by his numerous content partnerships and music collaborations in the gaming world with IP´s such as League of Legends, Battlefield, Call of Duty and PUBG. With over 115 Million followers across his social platforms, 8.7 billion YouTube views, and 50 billion audio and video streams Alan Walker is among the most successful artists today worldwide.

“We’re thrilled to announce this partnership with Alan Walker”, said Mattias Tengblad, co-founder and CEO of Corite. “He is the perfect example of how a modern artist can build an extraordinary career through his musical talents and attentiveness to his fans. The way Alan and his team built the Walker community is unprecedented and shows how the future of music will be fueled by fanpower. Alan Walker will be a role model for thousands of artists and we’re excited to work with him to build a music industry 3.0 model.”

Corite enables artists at any stage of their career to eschew the traditional record label model while still releasing their music across all major streaming platforms - including Spotify, Apple Music, TikTok, and YouTube. The Corite platform empowers artists to engage their fans in new, mutually beneficial ways. By launching fan-funding campaigns on Corite, artists can generate additional revenue streams, secure funding and organic promotional support from their followers, and reward their active backers with a portion of the royalties. 

“Alan, our team, and the entire World of Walker are grateful and excited to call ourselves partners of Corite”, said Walker’s Manager and Business Partner, Gunnar Greve. “We are humbled by the vibrant community of fans that have supported Alan over the years, particularly as we enter the next chapter of this amazing journey. With the fans as our foundation, and in partnership with Corite, we believe we can deliver new experiences to the world.”

Corite recently closed a $6.2 million fundraising round to support its native blockchain token, $CO. Corite CO platform will be on the BNB Chain and leverages the Play-to-Earn (P2E) model to give artists full control over their content, and access to new models of interacting with their fans through NFTs, digital merchandise, and tokens. In November of 2021, Corite CO launched its first NFT campaign in Times Square, featuring Emery Kelly's "Emotions" collection of non-fungibles.

 

ABOUT ALAN WALKER

Continuously delivering thumping beats and hypnotic records, 23-year old Norwegian DJ and Producer Alan Walker is truly a force to be reckoned with. With over 115 million followers across his social platforms, 8.7 billion YouTube views, and a staggering 50 billion audio and video streams, the young artist from Bergen, Norway is nowhere near kicking his feet up anytime soon. Alan Walker arrived on the music scene in late 2015 with his debut hit single Faded, garnering over a 1.3 billion Spotify streams and a massive 2,9 billion YouTube video views. Being the 19th most-watched music video on YouTube, the single also left him with a BRIT awards nomination for Song of the Year, as well as a Norwegian Grammy win in the same category. 

After building a massive social following, releasing a string of successful singles like Alone and Darkside, and collaborating with artists like Ava Max, Noah Cyrus, Sia, Bruno Mars and Coldplay, the chart-topping debut album Different World arrived in late 2018, amassing over 3.2 billion streams on Spotify. While holding a pristine track record, Alan has played over 600 headlining shows and festivals to date, including Coachella and Tomorrowland, in addition to selling out his worldwide arena tour, Aviation Tour. In 2022, Alan is upping the ante with astonishing new music and visuals, so buckle up, cause he’s just getting started.

 

ABOUT CORITE

Corite lets artists turn fans into backers, supporting the artists’ vision, work and music. Whether it’s making a royalty advance, handling marketing campaigns, or finding new listeners, followers and collaborators, Corite is there for the artists every step of the way.

Corite decentralizes the traditional record deal model, affording independent artists financial and creative freedom, and direct engagement with their fans like never before. When fans and artists are sharing in the success of a project, the bond between them grows stronger. All people are experts in the music they love. All artists are born free. All great art comes from shattering norms and breaking old rules. Corite believes that the future of the music industry will be driven by fan power. Corite was founded by two music and media industry veterans, Mattias Tengblad, Emil Angervall and Emelie Olsson.

 

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Press Contacts:

Rebecca Shapiro / Brian Giglio bgiglio@shorefire.com