New York, NY (January 28, 2021) -- HeadCount Founder/Executive Director Andy Bernstein and Chairman Peter Shapiro are featured in Billboard’s inaugural ‘Change Agents’ issue for the organization’s pro-democracy mission during 2020’s unprecedented election season.
HeadCount registered over 425,000 voters for the 2020 election and online initiatives resulted in a record-breaking summer with voter registration up ten times what it was in 2016. National Voter Registration Day 2020 (Sept 22) was the most successful day in the history of the organization in terms of voters registered and the organization hit 1 million voters registered all time.
From Billboard:
With live events on pause, the organization brought its outreach online, participating in over 50 livestreams; partnering with companies like Spotify, Grubhub, Atlantic Records, and ASCAP; and joining forces with artists like Cardi B to get out the vote. HeadCount also linked with Global Citizen in the fall for the Just Vote campaign, where fans who checked their voter registration status could win prizes like a signed guitar from Taylor Swift, dance lessons with Usher or even a happy hour with Quavo.
Lasting Change Requires: “Accountability, most of all to yourself. Headlines and accolades are great, but if you can’t quantify your impact and see it grow over time, you probably need to find another line of work.” - Bernstein
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About HeadCount
HeadCount is a non-partisan, non-profit organization that promotes participation in democracy through music, culture, and digital media. Since 2004 the organization has registered one-million voters and worked with a long list of musicians and partners including Ariana Grande, Billie Eilish, Camila Cabello, Dave Matthews Band, JAY-Z, Beyoncé, March for Our Lives, RuPaul’s DragCon, MTV, and Dead & Company. With 40,000 volunteers, street teams in most major U.S. cities, and a presence at more than 1,000 events each year, HeadCount ranks as one of the most active grassroots civic participation organizations in the United States. Following COVID-19 restrictions, the organization quickly pivoted to an all-digital approach that led to innovation and online initiatives to fill the needs of the public in using their voices in democracy. For more information, visit HeadCount.org.