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Herb Alpert Reminds Us Of Louis Armstrong's Enduring Optimism In Troubled Times With New "What A Wonderful World" Video

Listen To Alpert's Take On The American Classic Via Billboard

Herb Alpert has unveiled an imaginative visual component to his recent cover of good friend and American legend Louis Armstrong’s “What A Wonderful World.” In a Q&A with Billboard, Alpert explains he was galvanized to put his own spin on the ubiquitous classic as a reminder of Armstrong’s overpowering positivity in uncertain times. 

Struggling with all the ugliness and divisiveness he saw around him, Herb found comfort in an answer Louis Armstrong gave when questioned on the unapologetic optimism of “What A Wonderful World.” Armstrong would say: "it aint the world that’s so bad, but what we’re doin’ to it. All I’m saying is what a wonderful world it would be if only we’d give it a chance. Love baby, love. That’s the secret." Alpert echoes Louis' exact sentiment in spoken-word form on the front of his “What A Wonderful World” cover. Love baby, love. That's the secret.

 

Watch Herb Alpert’s “What A Wonderful World” video here via Billboard: https://bit.ly/2JtsrS0


Herb’s unique spin on the track incorporates instruments from around the world – Trinidad to Turkey and Japan to Bolivia – as well as an angelic children's choir. Children are particularly  important to Alpert, who will donate 100% of proceeds to the Louis Armstrong Educational Foundation.

The accompanying video intersperses clips from the recording process with everyday reminders of the beauty in the world and appeals for kindness, honesty and compassion. On his 2018 tour dates, Alpert has been opening his shows with the “What A Wonderful World” video to rave reviews. To experience it in a live setting, check out Alpert’s upcoming show schedule (more to be announced soon).

 

Herb Alpert Tour Dates

April 28 – Infinity Hall – Hartford, CT

April 29 – Birchmere – Alexandria, VA

April 30 – Diana Wortham Theater – Asheville, NC

May 1 – McGlohon Theater – Charlotte, NC

May 2 – Carolina Theatre – Durham, NC

May 4 – Florida Theater – Jacksonville, FL

May 5 –  City Winery – Atlanta, GA

May 24 – Bakersfield College Amphitheater – Bakersfield, CA

May 25 – Harris Center – Folsom, CA

June 13 – San Diego Country Fair – San Diego, CA

August 12 – San Jose Summer Jazz Fest – San Jose, CA

September 15 – Rio Theatre – Santa Cruz, CA

For more information please contact Mark Satlof or Max Lefkowitz at Shore Fire Media, (718) 522-7171