Jacob Sartorius Cries Out For Closure On “Makeup Your Mind”

Today (10.5), musician, filmmaker, actor, and social media force Jacob Sartorius shares “Makeup Your Mind.” A play on words on superficiality and the need for closure on a rocky relationship, the alt-pop standout finds Jacob contemplating: “you don’t need no makeup you just gotta make up your mind. Is it fake love? Do you feel you’re wasting your time?”

Written by Jacob, Isabella Sjöstrand (Machine Gun Kelly, Social House, Jojo), Gustav Landell, Simon Jonasson and Anton Göransson (Trippie Redd, Icona Pop, Ariana Grande), the track is a universal message of self-love, and it’s what’s on the inside that really counts. 

“I wrote “Makeup Your Mind” about getting closure; that feeling of frustration when you know how you feel about someone but they don’t know how they feel about you, says Jacob. “The play-on-words really is a reminder that you are beautiful and to love yourself, with 'makeup' referencing something superficial and 'make up' something much deeper.”

Listen to it here.

Later this month, Jacob – who recently celebrated his 20th birthday – will make his major film debut in The Loneliest Boy in the World. Out in select theaters on October 14th and on demand and digital on October 18th, the film (starring Max Harwood, Hero Fiennes Tiffin and Ashley Benson) is a satire and a celebration of family values, the imagery of horror films, suburban life, the American Dream and the ultimate taboo; death. 

“Makeup Your Mind” follows Jacob’s SLEEP WHEN I’M DEAD EP. “A tangible time capsule of Sartorius’s ever-evolving career" (American Songwriter) – which spans nearly a decade and has earned him more than 39 million combined followers – the five-track project is “unabashedly introspective” (American Songwriter), following Jacob’s life while learning to navigate LA on his own. Entirely co-written by Jacob, the project blurs the lines between pop and alt-rock, pulling from Jacob’s variety of influences ranging from Blink182 to Blackbear to Justin Bieber – listen here. 

About Jacob Sartorius: 20-year-old musician, actor and social media force Jacob Sartorius is one of Gen-Z’s fastest-growing stars. The People’s Choice Award, Kids’ Choice Award and Teen Choice Award-nominee consistently delivers honest and heartfelt content that has catapulted him to “5th most engaged user on Twitter” and “one of the most engaged accounts globally on Instagram.” A strong advocate for mental well-being, Jacob is passionate about anti-bullying and adoption. He has accumulated an ever-growing following of more than 39 million followers, including 10.1 million Instagram followers, 3 million YouTube subscribers and 24 million TikTok followers. In addition to sold-out performances in the U.S. and around the world, and RIAA gold status for his singles “Sweatshirt” (2016) and “Hit or Miss” (2017), Jacob has graced the cover of Billboard magazine, guested on HBO’s Vice News and NPR’s Here and Now, performed at the Kid’s Choice Awards and HALO Awards and made his national TV debut on MTV’s TRL. Recently, he was featured on Entertainment Tonight, Cosmopolitan, Seventeen, American Songwriter, GQ, Morning Brew and more, plus his recent appearances include the iHeart Radio Music Awards and the GRAMMY Awards.

Follow Jacob Sartorius Here: Spotify: spotify.com/artist/6czdbISBoxGckbBX8F4m8L  YouTube: youtube.com/user/jacobsartorius  TikTok: tiktok.com/@jacobsartorius Instagram: instagram.com/jacobsartorius Twitter: twitter.com/jacobsartorius  Facebook: facebook.com/jacobsartorius Website: jacobsartorius.com

Digital Press Kit: 

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For more information, please contact Shore Fire Media:

Rebecca Shapiro | rshapiro@shorefire.com 

Andrea Evenson | aevenson@shorefire.com

Maria Eilert | meilert@shorefire.com