Today (6.1) musician, filmmaker, actor, and “Gen-Z Phenom” (Morning Brew) Jacob Sartorius shares the official music video for “WORTH IT.” The whimsical video starts off with a satirical sketch, seeing Jacob get fired from his diner job in a ludicrous fashion. Instead of letting that ruin the day, Jacob turns the day around, cruising around Los Angeles as the sun sets with his friends by his side.
Directed by Carter Dawson and produced by WayoutInc, the video is a lighthearted yet accurate portrayal of the song’s important message of acknowledging all the hurt in the world, while simultaneously celebrating life’s goodness — “the world isn’t perfect, but I think that it’s worth it to stay.”
“With the video, I wanted to showcase how you can still turn the bad into a positive, like getting fired and screamed at but still managing to turn it around with friends,” says Jacob. “Even on the darkest days, I always want to share the importance of looking at the glass half full with my fans. Life is amazing and it's worth it to live it to the max!”
Jacob is a mental health advocate and is known for wearing his heart on his sleeve and being vulnerable with his fans, which is often showcased in his music. In “WORTH IT,” Jacob admits that life is not always perfect, no matter how it might seem on the surface, packing an emotional punch alongside its infectious beat. “WORTH IT” follows "Fear of Intimacy," a deceptively sunny track confronting his own commitment issues stemming from his anxiety – watch the official video here.
Earlier this year, the 19-year-old who counts 39M+ followers across platforms released his debut film Breathe: The Documentary, a 25-minute documentary conceptualized and produced by Jacob. The film sees Jacob traveling to Amsterdam to meet one of his heroes: Dutch wellness guru, motivational speaker, and extreme athlete Wim Hof (aka The Ice Man). Wim Hof’s breathwork has helped Jacob find inner peace in coping with anxiety, depression, and the impacts of cyberbullying – watch it here, and learn more on how he uses breathwork to cope with his bullies via Morning Brew’s Imposters here.
Stay tuned for more music from Jacob later this year, plus it was just announced he’ll appear alongside Fiennes Tiffin and Ashley Benson in Loneliest Boy in the World film.
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