'Jazzify' App Helps Spotify Users Explore Jazz

Spotify users can now explore the expansive world of jazz effortlessly with "Jazzify," the new app from X5 Music Group. Jazzify does for jazz what X5’s "Classify" and "Bluesify" apps have done for classical and blues -- help Spotify users browse a vast and often challenging genre, making the discovery of new music easy and enjoyable.

Classify has become the world's biggest classical community since its launch last year, with 100,000 monthly users and 348,000 app installs. As one of the internet's top classical-music discovery portals, it features more than 1,500 customized playlists and albums across the entire classical canon. Similarly, Bluesify, which launched last month, has helped completely new audiences discover the blues. More than 1,000 playlists and albums curated by blues experts span every form and era of the genre. According to Billboard, the "blues browser is so helpful, Spotify should come bundled with tuition at music academies."

Now Jazzify is introducing one of America’s most cherished musical traditions to a new generation of listeners, while helping dedicated jazz fans discover Spotify’s deeper jazz cuts. Jazzify features numerous new releases that mix recordings from the historic Blue Note and Verve labels, letting users hear the very best jazz has to offer in one place. Users can browse by artist, featured instrument, time period and subgenre, from acid jazz and big band to hard bop and swing. The app suggests related music and offers a wealth of background information, helping listeners develop an understanding of one of the world's most intricate musical styles.

For X5, a Stockholm-based digital-music pioneer that made its name in classical music, Classify was a logical first step into music apps. The launch of Bluesify and now Jazzify underscores the success of the company’s U.S. expansion in 2009 and advances its mission to bring listeners great music, regardless of genre or industry boundaries. Since expanding beyond classical, X5 has secured deals with some of the most-respected labels in the world, including Sun Records, Verve Music Group, Blue Note Records, Alligator Records, and Vanguard Records.

X5 North American CEO Scott Ambrose Reilly recently appeared on "Bloomberg West" to discuss the company's focus on music discovery and recent jazz releases. Watch here: http://shorefi.re/1fmSAh9

ABOUT X5 MUSIC GROUP
X5 Music Group (http://www.x5musicgroup.com), headquartered in Sweden, is a leader in digital music, having pioneered a new sales and promotion model that has met with considerable international success. X5, the #2 digital classical label in the US, recently launched a major expansion in the US with an office headquartered in the Empire State Building.

ABOUT SPOTIFY
Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is available in 32 markets: USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The Netherlands, Spain, Australia, New Zealand, Ireland, Luxembourg, Italy, Portugal, Singapore, Hong Kong, Malaysia, Poland, Estonia, Latvia, Lithuania, Iceland, Mexico, Taiwan, Argentina, Turkey and Greece, with more than 24 million active users, and over 6 million paying subscribers.

Since its launch in Sweden in 2008, Spotify has driven more than half a billion US dollars to rights holders, and aims to drive another half a billion US dollars to rights holders during 2013. Spotify is already the second biggest source of digital music revenue for labels in Europe (IFPI, 2011) and the biggest and most successful music streaming service of its kind globally.

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