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OKLAHOMA CITY / NASHVILLE - APRIL 16, 2026: In 2010, Kelli Masters became the first woman in history to represent a Top 5 pick in the NFL Draft when Gerald McCoy was selected No. 3 overall by the Tampa Bay Buccaneers. In the sixteen years since, she has represented more athletes than any woman in the industry, negotiated hundreds of millions of dollars in NFL contracts, and built KMM Sports into one of the most respected boutique agencies in professional sports.
Today, KMM Sports announces a strategic partnership with Borchetta Entertainment Group (BEG) — the multi-platform entertainment company founded by Scott Borchetta, who created Big Machine Records in 2005 and built it into the world's No. 1 independent record label, and Erik Logan, the former President of the Oprah Winfrey Network, former CEO of the World Surf League, and current CEO of Tony Robbins' conglomerate, Robbins Research International.
The partnership gives KMM Sports something no boutique agency has ever had: the brand-building infrastructure, media relationships, and business management capabilities of a world-class entertainment organization — while preserving the personal, relationship-driven representation that has defined KMM for two decades.
KMM Sports will now offer athletes a fully integrated platform that spans every stage of their career:
Contract Negotiation & Legal Representation — NFLPA-certified agents with clients in every NFL Draft since 2006, backed by comprehensive legal counsel from day one
End-to-End Brand Management — the same brand-building team that launched some of the biggest names in music and entertainment, now applied to athlete brands and personal identity
Financial Advisory & Wealth Strategy — strategic financial guidance beginning in the college years, through the professional ranks, and into post-career life
Media, Content & Digital Strategy — leveraging existing relationships across ESPN, Fox Sports, and the global entertainment industry built over combined decades across all of these important vectors
NIL & College-to-Pro Transition — supporting student-athletes from their earliest recruiting conversations through the college experience, the NFL Draft, and into the professional ranks
Post-Career Transition & Life Planning — preparing athletes for the life that begins when the game ends, including business development, media opportunities, and personal brand evolution
The announcement comes as Borchetta Entertainment Group rapidly expands its management division. BEG's artist management roster now includes CMA and Grammy Award-winning artists Carly Pearce, The Band Perry, and a roster of developing artists across country, Americana, and the broader music landscape — giving KMM Sports clients access to an entertainment ecosystem that spans music, media, content creation, and brand partnerships.
"For twenty years, I've built KMM on a simple belief: represent the whole person, not just the player. We've done that with heart, with hustle, and with relationships that last longer than any contract. This partnership doesn't change who we are — it amplifies what we can do. Our athletes now walk into any room with the credibility and infrastructure of an organization that has built some of the biggest names in entertainment. We're ready to go up against anybody."
— Kelli Masters, Founder & CEO, KMM Sports
"I built Big Machine Records from nothing — thirteen people, three artists, and a belief that the independents could outwork the majors. We proved that. The same playbook applies here. Kelli has something that no mega-agency can replicate: twenty years of trust, built one athlete at a time. What Erik and I bring is scale — the brand-building infrastructure, the media relationships, and the business management capabilities that turn a great agent into an industry-defining platform. When the world sees the full picture of what we're building, they're going to understand why every athlete should be paying attention."
— Scott Borchetta, Founder & Chairman, Borchetta Entertainment Group
"Our job is to build the infrastructure around the agency so athletes get the same caliber of brand management, financial guidance, and career strategy that the biggest names in entertainment and music have relied on for decades. This is about giving the athletes a partner for every chapter of their life — not just the seasons they play."
— Erik Logan, Partner, KMM Sports
KMM Sports has represented players in every NFL Draft since 2006. Masters, a member of the Cherokee Nation and former Miss Oklahoma, earned her Juris Doctorate with honors from the University of Oklahoma and was named one of Bleacher Report's 25 Most Influential Women in Sports. KMM's current client roster includes athletes across the NFL and college football, with active players, draft prospects, and student-athletes in programs across the SEC, Big 12, and beyond.
The partnership positions KMM Sports as one of the only agencies in professional sports to combine NFLPA-certified contract negotiation with entertainment-grade brand management, strategic financial planning, and full-service legal counsel under one roof — from the first college offer through professional career, retirement and into life after the game.
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