Mandolin Acquires Indie Livestream Platform NoonChorus
September 22, 2021 - Mandolin, the music industry’s leading digital fan engagement platform and concert livestreamer, has acquired NoonChorus, the livestreaming juggernaut. Since its founding in 2020, NoonChorus has carved out a space for itself as a go-to for indie acts such as Angel Olsen, Guided By Voices, Japanese Breakfast, and more, and has hosted over 650 shows and generated four million dollars in artist revenue.
NoonChorus is Mandolin’s first acquisition, and follows a series of company milestones including: the forthcoming livestream of the 2021 Firefly Music Festival (in partnership with AEG Presents); the closing of a $12M funding round that included 645 Ventures, Foundry Group, and Marc Benioff’s TIME Ventures; exclusive partnerships with The Ryman Auditorium, City Winery Nationwide, and the indie booking agency Ground Control Touring; the unveiling of Mandolin Live+, its suite built specifically for the virtual-IRL hybrid events that are becoming more and more standard; and more.
Mandolin and NoonChorus share a common vision - that the digital amplification of live events unlocks exciting new revenue-driving opportunities for artists, venues and festivals - and a common focus on fan and client satisfaction.
Andrew Jensen, who co-founded NoonChorus in 2020 along with his brother Alex Jensen, said “We are so glad to be joining forces with the folks at Mandolin in our effort to help artists connect more deeply with fans across the globe. By joining forces with Mandolin, we’ll be able to offer artists an even deeper toolset to excite and reward their in-person and digital fan bases. We are excited to put on the best livestream concerts of 2021 and beyond together.”
Mary Kay Huse, CEO and co-founder of Mandolin, said “NoonChorus has supported some of the hottest indie artists since their founding, so we could not be more thrilled to work with Andrew, Alex and the NoonChorus team. Thanks to our shared mission of eliminating digital barriers between content creators and their fan bases, we truly believe no group is better poised to drive growth in the hybrid concert space.”
More info on Mandolin and NoonChorus is below.
ABOUT MANDOLIN
Mandolin helps artists and venues create connections with fans and prosper through the music they produce. We intentionally push the boundaries of livestream, giving artists the right tools to create content, share it widely, and then better understand how fans engage. Mandolin gives artists the ability to build a digital strategy, all while giving fans unprecedented access to the artists they love. Mandolin Live+ digitally amplifies in-person shows; turning every live fan into a digital fan, opening up opportunities only available in the virtual realm, and helping artists deepen fan relationships through data. To learn more about how Mandolin is transforming the music industry through hybrid events, visit mandolin.com or Facebook, Instagram, or Twitter. Brand Partnership Inquiries: kate@mandolin.com
ABOUT NOONCHORUS
NoonChorus is a ticketed livestream platform that upholds an artist-first mentality carving out a niche as the go-to livestream platform for touring musicians. Hosting pay-per-view shows for the likes of Angel Olsen, Armand Hammer, Japanese Breakfast, Future Islands, Fleet Foxes and many more. Launching out of the pandemic, NoonChorus has worked to develop new sources of income for those that had their tours canceled. The company will continue to take this approach into the future doing whatever is needed to assist venues, artists and fans alike in their digital needs.
For more information, please contact:
Hannah Schwartz| Shore Fire Media | hschwartz@shorefire.com
Mark Satlof | Shore Fire Media | msatlof@shorefire.com