Shore Fire Media


Mandolin Launches Music Industry's First All-in-One Data Unification and Recommendation Platform

“Fan Navigator” and “Mandolin Fan Pages” Empower Artists to Increase Fandom and Drive Revenue with Fan Profiles & Data, Campaign Trends, Playbooks for Success, and More

 

Mandolin, the digital fan engagement platform that was just named the #1 Most Innovative Music Company by Fast Company, is launching two new products today - Fan Navigator and Mandolin Fan Pages - that will help artists break free from walled gardens, meeting each fan where they are and maximizing revenue opportunities both on and offline.

Mandolin launched in 2020 to help artists build direct relationships with their fans and capture data through digital experiences. Voted Pollstar’s Best Live Streaming Platform out the gate, Mandolin played an instrumental role in helping livestreams become more mainstream. But Mandolin knew livestreaming to be just the tip of the spear when it came to an artist’s digital strategy and ability to harness digital experiences to engage fans, deepen relationships and collect data. Enter Fan Pages and Fan Navigator, their next evolution in empowering artists to take full control of their data through digital experiences, data ownership and know how - increasing fandom and driving revenue.

Fan Navigator is an all-in-one solution that unifies and enriches an artist’s data so they can truly know their fans; understanding them down to the individual with unique Fan Profiles and as actionable segments grouped via machine learning that predict level of fandom. The included dynamic playbooks give artists tailored marketing recommendations to activate each fan on their road to superfandom—all with data fully owned and accessible by the artist.

The integration with Chartmetric makes Fan Navigator the most powerful data dashboard available in the Industry. By combining Chartmetric’s streaming and social stats with Fan Navigator’s individual fan data, artists have an unprecedented view of their fan universe - helping them understand how individual fans level up to aggregate metrics. 

‘We’re delighted that Fan Navigator is providing even more artists with instant access to essential insight and helping them make decisions that will allow them to expand and building stronger relationships with their audiences” said Chaz Jenkins, Chief Commercial Officer, Chartmetric.

With the launch of Fan Navigator, Mandolin is centering engagement-driving digital experiences and mechanisms to collect and activate fan data for the first time in the music industry. The result is that artists will be able to expertly break through the noise to connect with an increasingly digital-first audience to grow fandom and drive revenue.  

Fan Pages are the artist’s branded epicenter for fan engagement. A link in bio on steroids, Fan Pages replace boring rows of link boxes with rich media embeds, tour and merch store integrations, and survey and follower gates that reward the most loyal fans and de-anonymize passive fans.

Here’s more about Fan Navigator and how it works:

  • Unifies online and offline data in one location, providing artists a holistic view of their fanbase through powerful integrations, like Mailchimp, Shopify, Chartmetric, Square, as well as CSV uploads, and more.
  • Helps artists deepen their understanding by enriching their fan database at the aggregate and individual levels. The included Chartmetric integration adds DSP and social metrics to the artist’s account, so their dashboard acts as a single source of truth for fan health. Artists also have the option to add on fan-level Enrichment where individual fan profiles are appended with third-party data including household income, spending habits, and other demographic, psychographic, and behavioral dimensions.
  • Predicts level of fandom for each fan to optimize marketing and engagement efforts.
  • Keeps a pulse on fan health, all in one dashboard. Build goals based on metrics from Chartmetric, the unified fan base, Fan Pages and more.
  • Recommends tailored marketing and outreach tactics that help pull fans deeper down the path to superfandom - on and offline - via dynamic playbooks. Each playbook is built to help artists understand the metrics to track, with suggested goals and personalized tactics that prime artists for revenue growth. 

 

Here’s more about Fan Pages and how they work:

  • 50% link in bio on steroids, 50% dynamic fan gathering place, 100% driven by creative expression, Fan Pages will be free to all artists. 
  • Customize and create eye-catching Fan Pages with the intuitive Fan Page Builder, which features rich media, survey, contact capture, Seated and Bandsintown integrations, and more. 
  • Track engagement metrics, grow Fan Page followers, and capture fan data.
  • Peruse live Fan Pages for Ben FoldsBig Something, and Craig Morgan 
 

 

About Mandolin 

Named Fast Company’s Most Innovative Music Company of 2022, Mandolin is continuing to push the boundaries of the music industry with the know-how needed to revolutionize fandom and drive revenue worldwide. Receiving top honors in livestreaming from the likes of Pollstar, Billboard, Variety and more, Mandolin remains committed to helping artists connect directly with fans, first with incredible digital fan experiences that seamlessly embed into in-person strategies…and now with rich, actionable data and insights on how to engage fans next, on or offline.

Trusted by over 1,000 artists to date, Mandolin Fan Experiences is the industry’s most comprehensive set of fan connection tools, spanning from livestreams and digital meet & greets to NFTs. And now, with the help of Mandolin Fan Page, a free feature-rich link-in-bio solution, artists can create a hyper-engaged community in just a few clicks, rewarding superfans while deanonymizing passive fans.

Mandolin Fan Navigator is an intuitive, all-in-one solution that unifies and enriches fan data so artists can truly own, understand and activate their fans. Integrated with MailChimp, Shopify, Music Today, Stripe and Chartmetric, artists are able to build a single view of their fanbase, down to the individual with unique Fan Profiles. AI-driven segmentation, targeted goal setting and dynamic playbooks then help artists activate each fan on their road to superfandom.

To learn more about how Mandolin is helping artists harness the power of data and break through the noise, visit mandolin.com or Facebook, Instagram, or Twitter. Brand Partnership Inquiries: charlie@mandolin.com

 

For more information, contact Hannah Schwartz at Shore Fire Media: hschwartz@shorefire.com