Mandolin’s 2022, Wrapped: Fast Company #1 Most Innovative Music Company Proves Power of Data for Music and Touring Industries

This year, Mandolin earned the title of Fast Company’s #1 Most Innovative Music Company by proving the power of data, analytics, and machine learning for the music industry. A pioneer in the music-tech space since its founding in 2020 by veterans of companies such as SalesForce and Live Nation, Mandolin has continued its mission to connect artists directly to their fans with the launches of Fan Navigator (the music industry’s first all in-in-one data unification and recommendation platform) and the Venue and Promoter Network (a turnkey system for artists to link and livestream with venues and promoters within Mandolin’s network), the presentation of 2,400 shows and digital experiences, and more.

Since the summer, Mandolin’s marquis new product, Fan Navigator, has been helping artists understand their fans in order to grow their brands and businesses in quantifiable ways. From 50,000-monthly-Spotify-listeners to stadium level artists, and even “institutional” clients such as management companies and record labels, in just six months, those who have signed up with Fan Navigator have increased ticket sales by up to 12%, grown the size of their Fan Universes (Fan Navigator’s holistic view of an artist’s fan base) by up to 11%, and more. 

Watch a video that explains Fan Navigator, and how it harnesses the power of Chartmetric, social media, streaming, and more, to unify, analyze, segment, and generate goal-oriented actions (“playbooks”) recommended based on artist data, HERE.

Beyond Fan Navigator, this year Mandolin also earned another Billboard Power List title (Women in Music Executives for CEO Mary Kay Huse) to add to its growing list of honors; hosted the nation’s largest virtual festival (#iVoted) as well as the prestigious Tibet House US event (Paul Simon, Cyndi Lauper, Stephen Colbert, etc) each for a second time; partnered with NIVA for their annual conference, and more.

Watch this space for more to come from Mandolin in 2023.

About Mandolin 

Named Fast Company’s Most Innovative Music Company of 2022, Mandolin is continuing to push the boundaries of the music industry with the know-how needed to revolutionize fandom and drive revenue worldwide. Receiving top honors in livestreaming from the likes of Pollstar, Billboard, Variety and more, Mandolin remains committed to helping artists connect directly with fans, first with incredible digital fan experiences that seamlessly embed into in-person strategies…and now with rich, actionable data and insights on how to engage fans next, on or offline.

Trusted by over 1,000 artists to date, Mandolin Fan Experiences is the industry’s most comprehensive set of fan connection tools, spanning from livestreams and digital meet & greets to NFTs. And now, with the help of Mandolin Fan Page, a free feature-rich link-in-bio solution, artists can create a hyper-engaged community in just a few clicks, rewarding superfans while deanonymizing passive fans.

Mandolin Fan Navigator is an intuitive, all-in-one solution that unifies and enriches fan data so artists can truly own, understand and activate their fans. Integrated with MailChimp, Shopify, Music Today, Stripe and Chartmetric, artists are able to build a single view of their fanbase, down to the individual with unique Fan Profiles. AI-driven segmentation, targeted goal setting and dynamic playbooks then help artists activate each fan on their road to superfandom.

To learn more about how Mandolin is helping artists harness the power of data and break through the noise, visit mandolin.com or Facebook, Instagram, or Twitter. Brand Partnership Inquiries: charlie@mandolin.com

For more information, contact Hannah Schwartz at Shore Fire Media: hschwartz@shorefire.com