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Thursday, July 31st: Today, groundbreaking immersive experience company META and visionary creativity pioneer Justin Bolognino announce the latest version of Unreality, an innovative social media site and app designed for creative professionals and businesses. Built to connect creatives, builders, technologists, producers, agencies, and brands, Unreality enables people to share resources and collaborate on cross-disciplinary projects, amongst other features.
META’s Unreality is a human-centric social platform. Unreality shifts the focus away from follower counts and self-promotion to creativity, placing authentic human connectivity and projects at the center of the experience. Generalist or specialist, Unreality is there to cut through the noise and showcase what matters most: the work itself and the people behind it.
“We built Unreality for the doers—the creative professionals who’ve never quite fit into the boxes traditional platforms forced us into,” Bolognino said. “In a world where algorithms divide us by identity, AI scrapes your work, and real creativity gets buried under metrics, Unreality is our response. It’s not about followers or feeding the content machine. It’s about your work, your collaborators, and the new Realities you’re building together. We’ve created something better than we ever imagined; a platform where creative humans can connect, credit, and create—without compromise.”
With six “Reality” categories to showcase work, including “(IRL) In Real Life,” “(VR) Virtual Reality,” “(AR) Augmented Reality,” “(URL) Online Reality,” “(SR) Sonic Reality,” and “(CR) Conscious Reality,” the platform enables users to:
**Share collaborative projects with robust crediting for every role, using intuitive tools like mood boards, actionable project updates, and multi-reality and skill tagging
**Connect and collaborate through a built-in RFP/job-matching system designed for real-world creative workflows and cross-medium partnerships, where projects use “META Search” to immediately find talent applicable to the project
**Protect work with built-in safeguards against AI scraping, IP theft, and content exploitation
**Gain recognition based on contribution, not follower counts or virality—promoting discovery through skills and experience over likes and looks
**Unlock new opportunities in a secure, creativity-first environment that centers the work itself, not the profile or the ability to make “content”
“We’ve always been a decade ahead,” Bolognino reflects. “Unreality delivers exactly what the creative industries need to build better realities, together.”
Request an invite at unreality.is
Read more via Forbes
"Unreality: The New Social Media For Creative Careers"
With a 20-year track record of launching industry-shifting innovations, Bolognino has consistently anticipated the next wave of cultural, technological, and artistic evolution. His early work for RESFEST and Brooklyn Bowl placed him at the forefront of digital storytelling, creative direction and social media strategy. In 2010, Bolognino founded META, the world’s first talent-driven experiential company, well before “immersive” became a marketing staple, and has since continued to lead the industry into uncharted creative territory through its diverse range of goods and services. From creating The LAB at Panorama by Goldenvoice, to launching The Antarctic Dome at Coachella and immersive VR dome film festival Hyperspective (now seen as a precursor to the Las Vegas Sphere), Meta’s work has consistently forecasted—and often defined— the future of experience.
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