Nguyen Coffee Supply Announces Packaged Vietnamese Coffee Whole Beans Available at H-E-B stores

(Brooklyn, NY) August 14, 2024-- Nguyen Coffee Supply, America's first specialty Vietnamese coffee company since 2018, continues to grow the Vietnamese coffee category by making its products more accessible nationwide.  The company's latest retail expansion introduces its packaged coffee beans in H-E-B stores, marking the first time their roasted coffee product line has expanded beyond the Northeast with a key regional account. The Brooklyn-based importer & roaster first launched their Vietnamese coffee beans online in 2018, with an emphasis on direct trade relationships, single origin robusta beans and small-batch roasting by the CEO & Founder, Sahra Nguyen.   H-E-B stores currently carry Nguyen Coffee Supply’s Ready-to-Drink (RTD) Vietnamese coffee products and will begin selling Nguyen Coffee Supply’s Vietnamese coffee whole beans this August starting with SKUs Saigon (Arabica & Robusta Dark Roast blend), Hanoi (100% Robusta Dark Roast) and Loyalty (Arabica & Robusta Medium Roast blend). 
Through years of collaboration with their direct trade farmers, Nguyen Coffee Supply’s coffee beans beans are grown in Vietnam, hand-picked at peak ripeness, processed through a full-washed method, then shipped to Brooklyn, New York where they’re roasted to highlight the unique flavors of Vietnamese coffee beans. Since the company’s inception, founder Sahra Nguyen has served as the company’s Head Roaster, personally developing every roast profile offered which include medium roasts, dark roasts and limited edition roasts.

This expansion signifies Nguyen Coffee Supply's mission to bring transparently labeled 100% robusta whole beans to the specialty coffee market, expanding the category beyond the dominant 100% arabica and offering consumers diversity in choice, flavor and function. Although Nguyen Coffee Supply’s Ready-To-Drink (RTD) products launched in late 2022 and quickly entered over 2,000 doors nationwide, the Packaged Coffee line is currently sold in 50+ doors, primarily through Whole Foods Northeast. Their expansion into H-E-B grows their Packaged Coffee retail footprint by roughly 80%, while entering a region with the second highest density of Vietnamese immigrants and Vietnamese Americans in the U.S. 

Founder and CEO Sahra Nguyen said, “For us, it all began with the beans. We believed that by focusing on the beans, we could also focus on the people and culture behind them. Having our Vietnamese coffee whole beans reach a major retailer beyond our backyard is a special milestone for us and the industry. ” 

Nguyen Coffee Supply, led by its Founder/CEO Sahra Nguyen, stands at the forefront of a historic coffee movement, ushering in the next wave of coffee culture rooted in the celebration of the robusta coffee species. Vietnam is the #1 robusta coffee producer in the world comprising 40% of the global robusta coffee production, and yet robusta has largely been excluded from American third wave coffee culture. By innovating on robusta products (from coffee beans to RTDs) and telling a new narrative about robusta coffee in America, Nguyen Coffee Supply continues to champion historically marginalized coffee communities globally. Since 2018, Nguyen Coffee Supply has been importing directly from Vietnam and roasting in Brooklyn, New York.  Sahra Nguyen's narrative shifting work  through national media, social media and active involvement in industry events (ie. TEDx Speaker in 2019, inaugural member of the International Women’s Coffee Alliance (IWCA) Vietnam Chapter in 2020, a speaker at the Specialty Coffee Association Expo in 2022 and 2024, a speaker at Sintercafe’s International Coffee Week in 2023) has disseminated information about robusta coffee to a broad audience, reshaping perceptions within the retail sector and becoming a beacon of change in the industry.

Nguyen Coffee Supply recently announced other retail expansions and its phsyical retail presence has multiplied tenfold, now spanning over 2,000 locations nationwide across multiple retailers. Continuing to make Vietnamese coffee accessible to more consumers nationwide, Nguyen Coffee Supply products are available at Target, Sprouts, Farmers Market Stores, Whole Foods Market, Gopuff, Kroger's QFC, H-E-B, Nugget Markets, Bristol Farms, and more. Nguyen Coffee Supply also ships direct-to-consumers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. through their website and on Amazon, Fresh Direct, Thrives Market and Weee!. Products are also available in restuarants and cafés in Los Angeles, New York City, Washington D.C., Seattle, Kansas City. More information is available on their store locator. 

Nguyen Coffee Supply’s products are made with robusta beans featuring more caffeine, more antioxidants and less natural sugars than arabica coffee – offering consumers an elevated flavor and energy experience. The award winning coffee can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice). Products include a variety of offerings from single bagged coffee beans, Ready to Drink cans to various gift sets and monthly subscriptions.  Nguyen Coffee Supply will announce new product innovations and additional retail expansions in the coming year.

 

Nguyen Coffee Supply and Sahra Nguyen were also named:

Fast Company Brands That Matter in the Fall of 2023 

INC Magazine Female Founders 200 List in the Spring of 2023  (she also graced the cover of this INC. Magazine issue alongside Eva Longoria and Lena Waithe)

Crain’s Emerging Leader in Diversity and Inclusion in June 2023 

Food + Wine Magazine Gamechanger (she also graced the cover of this issue 2021)

Sprudgie Awards "Outstanding Achievement in the Field of Excellence” for writing a new chapter in the story of Vietnamese coffee in America 2023.

 

“Nguyen Coffee Supply is changing the game.” — Forbes

“Nguyen’s company is pushing Vietnamese culture into the third wave coffee movement — her team helped popularize the Vietnamese-grown robusta coffee bean.” — NBC News

“Nguyen has emerged as the leading voice for Vietnamese craft coffee in the U.S.” — Los Angeles Times

“Nguyen Coffee Supply is changing the way we think about specialty coffee.” — Insider

 

Learn more at Nguyen Coffee Supply.

 

About Nguyen Coffee Supply

Nguyen Coffee Supply is the leading authority for Vietnamese coffee culture in America importing via direct trade relationships and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam), while building a diverse and inclusive coffee culture for all. Expanding upon the secular trend of Asian beverages in America, like matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee. 

 

PLEASE EMAIL FOR SAMPLE REQUESTS: NguyenCoffeeSupplyPR@shorefire.com 

For additional product and company images click here: 

https://shorefire.com/roster/nguyen-coffee-supply/ 

 

CONTACTS:

Rebecca Shapiro // rshapiro@shorefire.com

Kerri Brusca // kbrusca@shorefire.com

Karime Villegas // kvillegas@shorefire.com