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Nguyen Coffee Supply Expands Distribution In 2023, Doubling Retail Footprint

Trailblazing coffee company becomes first Vietnamese coffee RTD brand to receive national distribution from Whole Foods Market

Photo Credit: Nguyen Coffee Supply

(New York, NY) September 13, 2023 – Nguyen Coffee Supply, America's first specialty Vietnamese coffee company, announces product expansion to every state with a Whole Foods Market store, officially becoming the first Vietnamese coffee RTD (Ready-To-Drink) brand to go national with the retailer. Nguyen Coffee Supply is doubling its retail footprint, proudly championing the resilient robusta bean and leading the new narrative about Vietnamese coffee in America.

This past spring, Nguyen Coffee Supply became the first seller of 100% robusta cold brew in the retailer’s history, with an off-cycle placement in half their stores around the country, and now shoppers can find the three ready-to-drink 100% robusta cold brews in every Whole Foods state. The three award-winning flavors, Classic Black, Condensed Milk, and Coconut have been acclaimed by various publications; Food & Wine named the Coconut Cold Brew RTD the “Best Alternative Milk Latte,” the Classic Black received BevNet’s Best of 2022 Award for Best New Product, and the Condensed Milk was a New Hope’s NEXTY Award Finalist for Best New Beverage 2023. Nguyen Coffee Supply ready-to-drink cold brews are now available in over 500 retail doors nationally.

This retail expansion was spearheaded by Nguyen Coffee Supply’s Founder and CEO, Sahra Nguyen, who’s recently earned recognition of her own: Nguyen graced the cover of INC. Magazine earlier this year alongside Eva Longoria and Lena Waithe, recognized on INC.’s prestigious “Female Founders 200” list. Additionally, she was named an “Emerging Leader” in diversity and inclusion by Crain’s New York and landed a full page in USA Today’s “Race in America” special edition issue. All three features spotlighted Nguyen Coffee Supply’s initial entry to Whole Foods Market. 

This past summer, Nguyen Coffee Supply was 1 of 10 brands selected by Whole Foods merchants to participate in the grocer’s prestigious Local and Emerging Accelerator Program (LEAP). This six-week mentorship recognized Nguyen Coffee Supply as a brand “On the Verge” of major growth and “poised for success.” Now, as Nguyen Coffee Supply continues to grow their retail footprint, LEAP’s predictions have come to fruition. 

Nguyen Coffee Supply's 2023 national expansion is a landmark moment for Vietnamese coffee, ushering in the next wave of coffee culture rooted in uplifting the robusta coffee species and historically marginalized coffee communities around the world. To generate awareness and excitement for the resilient robusta bean, last year Nguyen launched the Robusta Pledge, a commitment to advancing opportunities for robusta farming communities. Several major coffee industry members have provided signatures, including Shared Roasting and Blue Bottle Coffee (the latter recently launched a robusta product of their own, the first one in their 20+ years as a company). 

Nguyen Coffee Supply is America's first specialty Vietnamese coffee company and proud champion of the resilient robusta bean. Importing directly from the source and roasting in Brooklyn, New York, their mission is to transform the coffee industry through diversity, sustainability and cultural integrity. In addition to being a relatively unknown but delicious brew, robusta's farming practices are more sustainable and utilize fewer pesticides. Its beans, higher in caffeine content, are lower in fats and sugars. Despite the coffee industry's stigma against the robusta species which excluded robusta farming communities from entering specialty coffee markets, Nguyen Coffee Supply set out to change the narrative, educate consumers and expand the coffee conversation to be inclusive of robusta. The company has recently made waves at the US Barista Championship, where the use of Nguyen Coffee Supply’s Limited Edition Anaerobic Robusta was the first inclusion of robusta beans in the competition’s history and went all the way to the national stage at the Specialty Coffee Association Expo in Portland. 

Nguyen Coffee Supply ships to customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. and is available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City and more. It is also sold in Whole Foods Market, FreshDirect, Gorillas, Weee! and more. Nguyen Coffee Supply can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice) as well as the pour over, Chemex, French press, drip, espresso and as a canned ready to drink cold brew. Learn more at Nguyen Coffee Supply.


About Nguyen Coffee Supply

Nguyen Coffee Supply is the leading authority for Vietnamese coffee culture in America importing via direct trade relationships and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam), while building a diverse and inclusive coffee culture for all. Expanding upon the secular trend of Asian beverages in America, like matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee. 




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