Nguyen Coffee Supply Launches Ready To Drink Vietnamese Coffee At Jewel-Osco Stores
Vietnamese Robusta Coffee Champion Continues to Grow Retail Footprint with Latest Expansion
Brooklyn, NY October 9, 2024 – Nguyen Coffee Supply, America's first specialty Vietnamese coffee importer & roaster, announced today another retail expansion with 80+ Jewel-Osco stores (Albertsons Company Stores). Jewel-Osco stores will carry Nguyen Coffee Supply’s popular ready-to-drink (RTD) Vietnamese coffee cans featuring Condensed Milk (dairy) and Coconut (non-dairy) flavors. This news follows the recent announcement of Nguyen Coffee Supply's largest retail expansion of their packaged Vietnamese coffee beans (roasted in Brooklyn, New York) at 400+ Albertsons Company Stores, one of the top five grocery chains in the United States.
Founder and CEO Sahra Nguyen said, “Chicago, the third largest city in the U.S., is a hub for diverse cultural movements. Introducing our Vietnamese coffee in the iconic Jewel-Osco stores is a proud milestone in our mission to bring the flavors of Vietnam to America.”
Nguyen Coffee Supply continues to grow its physical retail presence multiplying tenfold in the last year, now spanning over 2,600+ locations nationwide across multiple retailers, with 9,300+ points of distribution (SKU x door) across their RTD and Packaged Coffee product lines. Since 2018, Nguyen Coffee Supply has been sustainably sourcing Vietnamese coffee beans through direct-trade relationships and roasting fresh in Brooklyn, New York. These 5+ years, Nguyen Coffee Supply has championed the resilient robusta bean (a coffee species historically excluded from specialty coffee conversations) and fought for Vietnamese coffee to have a place on mainstream supermarket shelves.
Nguyen Coffee Supply’s RTD Vietnamese coffee products are made in the U.S. with robusta beans that naturally contain 2X more caffeine, 2X more antioxidants and 60% less sugars than arabica coffee – offering consumers an elevated flavor and energy experience. Nguyen Coffee Supply’s Vietnamese coffee cans are low in sugar, ranging from zero to 8 grams of added sugars across the three SKUs, aiding to deliver a real energy boost from natural caffeine. Hailed for their differentiation and flavor innovations, Nguyen Coffee Supply’s Vietnamese coffee cans have won BevNET’s Best Product Award (Classic Black SKU), New Hope’s NEXTY Award Finalist (Condensed Milk SKU) and Food & Wine’s Best Non-Dairy Latte (Coconut SKU).
Through years of collaboration with their direct trade farmers, Nguyen Coffee Supply’s sustainably sourced robusta and arabica beans are grown in Vietnam, hand-picked at peak ripeness, processed through a full-washed method, then shipped to Brooklyn, New York where they’re roasted to highlight the unique flavors of Vietnamese coffee. Since the company’s inception, founder/CEO Sahra Nguyen has served as the company’s Head Roaster, personally developing every roast profile offered which include medium roasts, dark roasts and limited edition roasts.
Nguyen Coffee Supply products are also now available at Target, Sprouts Farmers Market, Whole Foods Market, Gopuff, Krogers’ QFC, H-E-B, Nugget Markets, Bristol Farms, and more. Nguyen Coffee Supply also ships direct-to-customers in all 50 states and internationally to Australia, Canada, France, Germany, Ireland, Singapore, U.K. and is available on Amazon. Products are also available in restaurants and cafés in New York City, Washington D.C., Seattle, Kansas City and sold in FreshDirect, and Weee!
Nguyen Coffee Supply stands at the forefront of a historic coffee movement, ushering in the next wave of coffee culture rooted in the celebration of the robusta coffee species. Vietnam is the #1 robusta coffee producer in the world comprising roughly 40% of the global robusta coffee production, and yet robusta has largely been excluded from American third wave coffee culture. By innovating on robusta products (from packaged coffee to RTDs) and telling a new narrative about robusta coffee in America, Nguyen Coffee Supply continues to champion historically marginalized coffee communities globally. Sahra Nguyen's narrative shifting work through national media, social media and active involvement in industry events have helped to disseminate information about robusta coffee to a broad audience, reshaping perceptions within the retail sector and becoming a beacon of change in the industry.
Nguyen Coffee Supply’s award winning coffee can be enjoyed in a wide array of styles including the traditional cà phê sữa đá (Vietnamese coffee with sweetened condensed milk and ice). Products include a variety of offerings from single bagged coffee beans, canned Vietnamese coffee, to various gift sets and monthly subscriptions.
Learn more at Nguyen Coffee Supply.
About Nguyen Coffee Supply
Nguyen Coffee Supply is the leading authority for Vietnamese coffee culture in America importing via direct trade relationships and roasting in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company's mission is to elevate robusta coffee (the dominant coffee bean grown in Vietnam) while building a diverse and inclusive coffee culture for all. Expanding upon the secular trend of Asian beverages in America, like matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee.
CONTACTS:
SAMPLE REQUESTS: NguyenCoffeeSupplyPR@shorefire.com
Rebecca Shapiro // rshapiro@shorefire.com
Kerri Brusca // kbrusca@shorefire.com
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