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LOS ANGELES (April 5, 2021) — This spring, North America’s premiere livestream shopping platform NTWRK partners with Surface Magazine to create a two-day virtual design fair that allows artists and designers to connect with consumers like never before. Through this partnership, Surface will curate a lineup of creators to sell luxury products on NTWRK's innovative platform through live shoppable video content where design-savvy consumers will be able to watch, chat and shop from the convenience of their mobile devices. Surface Festival will be hosted by Surface senior creative editor Nate Storeyand take place on the NTWRK app on April 25 & 26.
A burgeoning force in the mobile retail space, NTWRK’s track record executing successful, niche focused festivals supported by leading brand partnerships, continues to garner praise: "There is no playbook for how to run a livestream commerce festival, but the video shopping app NTWRK is starting to build one" (Digiday). NTWRK’s Chief Merchandising Officer Colby Black explains: “Surface is the media leader in luxury design, architecture and home, so we are excited to partner with their team and creator community to bring Surface Festival to life as a live streaming, content infused digital shopping experience.”
With Surface Festival, NTWRK dives deeper into the global design & furniture space, leveraging three decades of the venerable publication’s expertise around art, contemporary culture, design, fashion and travel. Of the partnership, Marc Lotenberg, CEO of Surface Media affirms: "Magazines have forever been a channel for discovering emerging brands and cutting-edge products. This past year, Surface launched a shoppable platform, Design Dose, to merge the two worlds and offer our audience a highly edited selection of products. Today, we are thrilled to announce our partnership with NTWRK, which is paving the way for livestream retail in the United States. With NTWRK's technology, we'll take the customer journey to a new frontier by bringing our audience into the studios of the world's leading designers and connecting them with the creators behind their favorite products and brands.”
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