Paved Paradise Returns To The Road This Spring

Dead Oceans, Ghostly International, Jagjaguwar, Numero Group & Secretly Canadian Announce Second Leg of Traveling Label Expo

Midwest Run Includes Minnesota, Wisconsin, Illinois, Indiana & Kentucky, April 28-May 8

 

Last fall, Ghostly International, Numero Group and Secretly Group record labels Dead Oceans, Jagjaguwar and Secretly Canadian banded together to reimagine the record store experience. By way of a 24-foot truck, the inaugural Paved Paradise tour spanned 3,000 miles and over a dozen cities, welcoming more than 5,000 attendees into its tented wonderland. From Secretly Group’s Bloomington headquarters to Brooklyn - and a series of breweries, music venues, flea markets and parking lots in between - the giant vinyl-packed vehicle and its tireless team successfully completed its first run across the eastern United States.

Now, after a brief stint in the garage, the traveling label exposition will return to the road to grace the Midwest with music, merch and memories. In a run of eight dates announced today, Paved Paradise will head to new locations, including Minneapolis’Number 12 Cider, Eau Claire’s The Oxbow Hotel and The Lakely, Wisconsin’s 88Nine Radio Milwaukee and Settle Down Tavern, Polyvinyl Record Co. headquarters in Illinois, and more from April 28th through May 8th. The tour will also return to Bungalow by Middle Brow in Chicago, and Louisville’s Gravely Brewing Co. See the full list below, and at pavedparadise.secretlygroup.com.  

Equal parts pop-up shop, block party and roadside fruit stand, each event will feature local collaborations, a Hi-Res listening station and limited edition totes from music streaming and download platform Qobuz, plus limited edition LPs, 45s, cassettes, CDs and other ephemera. Top-selling titles on Paved Paradise’s first tour highlighted indie classics and esoteric gems alike, including Phoebe Bridgers’ Punisher, Khruangbin’s Mordechai, Numero Group’s Eccentric Funk compilation, as well as the Kevin Morby’s Velvet Highway mixtape and other exclusive Paved Paradise products. New additions for the upcoming spring dates include Mitski’s Laurel Hell, Mary Lattimore’s Collected Pieces: 2015-2020 (Gold Ripple 2x Vinyl LP), and Songs:Ohia’s Live: Vanquishers LP, previously available to Secretly Society subscribers and Jason Molina fan club members only. 

Attendees can expect to talk shop with a number of Secretly staffers and music experts in each city, such as Secretly Group’s Creative and Experiential Marketing Director, Amanda Colbenson, who continues to oversee all Paved Paradise events and programming alongside Numero Group Co-Founder Ken Shipley, as well as Turntable Lab’s Audio Specialist Chris Klassen, and Dylan Laurino, a seasoned touring merch specialist and coffee roaster. 

 

Paved Paradise - Midwest Tour Dates

April 28 - Minneapolis, MN - Number 12 Cider, 2pm-7pm

April 29 - Eau Claire, WI - The Oxbow Hotel and The Lakely, 2pm-7pm

April 30 - Madison, WI - Settle Down Tavern, 12pm-6pm

May 1 - Milwaukee, WI - 88Nine Radio Milwaukee, 12pm-6pm

May 5 - Chicago, IL - Bungalow by Middle Brow, 3pm-8pm

May 6 - Champaign, IL - Polyvinyl Record Co., 2pm-7pm

May 7 - Indianapolis, IN - Upland Brewery, 12pm-6pm

May 8 - Louisville KY - Gravely Brewing Co., 12pm-6pm

 

Visit the official Paved Paradise site or follow @Paved__Paradise on Instagram and Twitter to stay updated.

 

Photo by John Cahill        About Secretly Group Secretly Group is a leading independently owned music company including record labels Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian, with headquarters in Bloomington, IN. Secretly Canadian was founded in 1996, Jagjaguwar in 1996, Dead Oceans in 2007 and Saddest Factory Records in 2020.   About Ghostly International New York-based music, art and technology company, Ghostly International, was started from a dorm room in Ann Arbor. Since its formation in 1999, it has challenged the concept of the traditional record label with its various projects and collaborations.   About Numero Group Founded in Chicago in 2003, for nearly two decades Numero has committed itself to unearthing precious lost sounds for new audiences, with an unparalleled ear for potential and spirited eye for detail. In the growing noise of the so-called reissue field, The Numero Group remains distinct in its quality: deeply researched, expertly resuscitated and lavishly packaged box sets, playlists and ephemera of historic music from the 1950s to today.    About Qobuz Founded in 2007, a pioneer of high-quality sound, Qobuz is the French music streaming and download service that meets the needs of demanding music lovers and audiophiles. Available in 19 countries around the world, in Europe, USA, Australia, New Zealand and Japan (Hi-Res download service only). Qobuz offers an exceptional range of exclusive editorial content written by a team of experts. With its catalog of more than 80 million tracks, Qobuz also has the richest choice of high-resolution (Hi-Res) references on the market. Qobuz is licensed for Hi-Res Audio by the Japan Audio Society (JAS). For more information, visit qobuz.com