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Today, Bay Area rapper Rexx Life Raj releases a video for “Bounty.” Reminiscing on the “bounty” that’s often placed on the heads of Black men in America, the western-themed video sees the “Berkeley Superhero” playing the sheriff, who in this alternative universe, calls all the shots.
Watch the video HERE.
“Bounty” follows Raj’s “hilarious” (The Root) video for “Bad Bad Bad,” a California Poppy 2 mixtape standout.
Watch “Bad Bad Bad”: https://www.youtube.com/watch?v=aM3mp1FeJbU
"Bad Bad Bad" also had the honor of being a part of ESPNmusic (@espnmusic) and the NBA on ESPN’s (@nbaonespn) featured commercial soundtrack. The song will be featured prominently throughout all NBA programming on ESPN and ABC, along with flagship shows Sportscenter and First Take.
Additionally, "Look At Us" a new track by R&B artist Goapele ft. Rexx Life Raj was featured in the world premiere of "Homeroom," a Sundance selected film in the U.S. Documentary Competition. "Homeroom" follows Oakland High School's class of 2020 and captures the resilience and defiant energy of its students during the tumultuous school year derailed by the COVID-19 pandemic and rocked by the national trauma of the police killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and so many others. "Homeroom" celebrates the tenacity of today's youth.
Raj recently had the honor of joining the Inaugural #YouTubeBlackVoices Class of 2021, a new initiative and grant program (#YouTubeBlackVoices grant program) that’s dedicated to celebrating and nurturing Black artistry, as well as, equipping up-and-coming Black creators with the resources they need to succeed. Raj is in great company among prolific artists spanning generations and genres:o KennyHoopla, Brent Faiyaz, serpentwithfeet, Yung Baby Tate, and more.
Watch the announcement video here: https://www.youtube.com/watch?v=shcaqPOqqeI&feature=youtu.be
Stay tuned for more music from Raj this year.
PRAISE FOR REXX LIFE RAJ:
“An Elegant Crooner, Known For His Charm And Smooth Singing Pattern”
— The Ringer
“intimate songwriting ability”
— FADER
“flexes his melodic prowess, signature wordplay, and woozy flow, spitting lifestyle raps that everyone can relate to”
— COMPLEX
“has a rare combination of lyrical mastery and dynamic vocal melodies."
— San Francisco Chronicle
“creating meaningful and impactful records to feed the soul.”
— Flaunt
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