Rockabye Baby and Yoto Announce Partnership to Bring Iconic 3-Billion Streamed Lullaby Brand to Yoto Listeners

Collections Made Up of Lullaby Renditions of OutKast, Snoop Dogg, and Wu-Tang Clan; and Lullaby Renditions of Beyonce, Taylor Swift, and Ed Sheeran are First to Hit the Yoto Platform 

High-res cut out imagery available here

 

New York, NY (January 31, 2024) – Rockabye Baby has been bringing its singular lullaby renditions of rock, pop, and hip-hop songs to listeners for nearly two decades, amassing over three billion streams across more than 110 albums. Now they’re partnering with Yoto, the interactive audio platform for kids and creator of the critically acclaimed and award-winning Yoto Player and Yoto Mini, to bring two Rockabye Baby collections to the Yoto platform for the first time: ‘Lullaby Hip-Hop Collection’ and ‘Lullaby Pop Collection.’

With this launch, children of all ages can now enjoy lullaby renditions of OutKast, Snoop Dogg, and Wu-Tang Clan on the ‘Lullaby Hip-Hop Collection’ and lullaby renditions of Beyonce, Taylor Swift, and Ed Sheeran on the ‘Lullaby Pop Collection.’ Each collection contains three audio cards (one for each artist) that children as young as three can use to independently select and play the music they love.

The partnership creates new opportunities for parents of newborns and older children to enjoy better bedtimes and ease sleepless nights. With nine out of ten Yoto families already using a player at bedtime, Yoto can further support family’s nightly routines through the soothing sounds of twinkling bells and childlike percussion, as beloved songs are brought to life through the two new Rockabye Baby collection audio cards. 

Dom Hodge, Head of Music & Sound at Yoto says, “Rockabye Baby! stands as a cherished brand among music enthusiasts around the world, including all of us at Yoto! It’s impossible not to smile when listening to their beautifully crafted lullaby renditions, and we’re sure they’ll create many magical music memories during bedtime and beyond for Yoto families to share.”

The Rockabye Baby ‘Lullaby Hip-Hop’ and ‘Lullaby Pop’ card collections are available today for $29.99 each at www.yotoplay.com and the Yoto US Amazon store from March 2024.

 

About Rockabye Baby!

Rockabye Baby is the world’s leading lullaby brand! With over 110 releases to our name and over 3 billion streams since our humble beginnings, we continue to bring joy and rest to parents, babies and people who love music the world over.

 Our independent, Los Angeles-based team of music lovers, parents and creative individuals lovingly crafts instrumental lullaby renditions of your favorite artists. Some of our fan-favorites include: The Beatles, Marvin Gaye, Bob Marley, Coldplay, Queen, Led Zeppelin, Journey, Prince and Adele. 

With twinkling bells, childlike percussion and more, our instrumental lullabies bring your favorite songs to life in a whole new way, perfect for sharing your favorite music with your baby and easing sleepless nights. Think of us as a bridge connecting who you’ve always been with who you’re becoming in your beautiful new life as a parent.

P.S. Not a baby? Not a parent? Not a problem. We won’t tell if you listen on your own…

 

About Yoto

Yoto is an interactive audio platform for kids. Yoto offers over 1,000 audio titles from the world’s greatest creators spanning stories, songs, activities, and more to inspire creative play and learning without a screen. The carefully connected audio players – the Yoto Player and the Yoto Mini - put kids safely in control. No cameras. No microphones. No ads.

Inspired by Montessori principles, Ben Drury and Filip Denker founded Yoto in 2017. The very first Yoto Player launched on Kickstarter, then promptly sold out in 2019. The second generation Yoto Player was designed with renowned design agency, Pentagram, and launched in early 2020. The brand’s portfolio continued to grow with subsequent product launches, including the portable Yoto Mini and Yoto Player (3rd Generation).

Now available worldwide, Yoto has won awards and accolades from critics, parents and children alike. Yoto Mini was named as a winner in Good Housekeeping’s 2022 Parenting Awards, TIME Magazine named Yoto Player one of the Best Inventions of 2020, and Yoto Mini won a prestigious D&AD Pencil in 2022.

Yoto’s platform features both award-winning original content and audio that has been licensed or co-created with partners. These partners include PRH, Macmillan, Sony, Disney, LEGO, Roald Dahl Story Company, HarperCollins, Hachette, Viacom, Bonnier and Scholastic.

Contact Hannah Schwartz at Shore Fire Media for more information: hschwartz@shorefire.com