Rolling Stone Partners With D'Addario To Recognize New Generation Of Guitar Heroes
New York, NY - April 30, 2014 - For more than 45 years, Rolling Stone has celebrated guitar heroes like Jimi Hendrix and Eric Clapton. In an effort to welcome a new generation of players, Rolling Stone has partnered with guitar string manufacturer D'Addario to identify up-and-comers with the potential to become the next class of guitar legends.
Rollingstone.com will launch an entirely new editorial franchise called Young Guns dedicated solely to celebrating new talent. The list, curated by Rolling Stone's top editors, will feature thirty notable players, introducing one new artist each week. The artists highlighted will be profiled and interviewed and viewers will be able to experience their inspiring performances via video and audio clips. Additionally, seven of these musicians will be chosen to participate in a D'Addario-sponsored jam session with guitarist Matt Sweeney; a robust video component that will also be posted within the Young Guns hub.
The first artist to be profiled is Nashville-guitarist Guthrie Trapp, whose online tribute is now live at RollingStone.com, and additional guitarists will be celebrated throughout the thirty-week program: http://www.rollingstone.com/music/news/guthrie-trapps-true-grit-20140428
"Rolling Stone has always provided a platform for great emerging talent," says Chris McLoughlin, Publisher of Rolling Stone. "D'Addario has spent centuries giving artists the musical tools to be their best. We believe our brands together can bring exceptional new musicians to the forefront."
The program officially launched on April 28th and marks the first partnership between D'Addario and Rolling Stone. The hub will be displayed as a channel on the Rollingstone.com homepage and will be updated regularly with custom content by Rolling Stone editors.
The Young Guns launch also coincides with D'Addario's latest innovation - the NYXL. The NYXL is the strongest electric guitar string ever made and available now. A launch event will take place May 1 at 6 p.m. at the Carle Place Guitar Center on Long Island, featuring performances by the first featured Young Gun Guthrie Trapp as well as Vernon Reid, Oz Noy, Robben Ford, and Alex Skolnick.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for more than 45 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides "all the news that fits" to 36+ million fans of the brand every month.
About D'Addario
D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota's Lean manufacturing principles. D'Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists.
Press Contacts:
Rolling Stone
Melissa Bruno
(212) 484-1707 Melissa.Bruno@wennermedia.com
D'Addario
Chris Taillie, Shore Fire (718) 522-7171 ctaillie@shorefire.com