Secretly Announces Limited Edition Collaborations Available Exclusively at Traveling Label Expo, Paved Paradise
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Five Labels. Fifteen Cities. One Truck:
Coming To a Parking Lot Near You Sept 9th-26th
From September 9th-26th, Ghostly International, Numero Group and Secretly Group record labels Dead Oceans, Jagjaguwar and Secretly Canadian will all load into a 24-foot truck and travel to 15 cities across the eastern United States, inviting local music lovers into a vinyl wonderland called Paved Paradise. Equal parts pop-up shop, block party and roadside fruit stand, the free-to-enter, day-long events will be hosted outside of independent venues, breweries and flea markets as Secretly's sonic specialists pack two tents full of finely-curated LPs, 45s, cassettes, CDs and a series of exclusive ephemera announced today.
At each Paved Paradise stop, the Secretly labels are proud to present free merch to anyone who supports their local record shop. As long as attendees show a receipt from their neighborhood store dated within two weeks prior to the Paved Paradise event, they can walk away with an item from a Mystery Prize Box at their point of purchase (while supplies last). Fans will also have the chance to pick up Dead Oceans' Velvet Highway: A Kevin Morby Mixtape, exclusively at Paved Paradise. The limited edition cassette features a collection of road trip essentials from the Dead Oceans catalog, hand-selected by Morby. To hear more road trip-ready tracks from Dead Oceans, Jagjaguwar and Secretly Canadian, check out the Velvet Highway playlist, plus All The Roads: A Cut Worms Mixtape and Time On The Road: A Le Ren Mixtape on hi-res music streaming platform Qobuz, who will present an interactive, high-fidelity listening station in all 15 cities of Paved Paradise.
In honor of Paved Paradise, as well as Jagjaguwar's 25th Anniversary this year, Numero Group has pressed a limited edition 7" single that pairs Elyse Weinberg's 1969 cosmic classic, "Houses," with Dinosaur Jr.'s cover of the song from 2013. Five hundred copies have been created on hand-poured, mixed color vinyl, meaning each record is unique - and only available at Paved Paradise. Additionally, Numero Group has compiled ten unfinished soul music dreams - songs and demos abandoned at the back of master tape reels - for the exclusive Factory Outlet: 2533 S. Troy Street LP. Numero will also bring 70 loose copies of their Technicolor Paradise - Daiquiri Dirges compilation, 50 copies of the hand-screened edition of Eric Relph: Pretty Darlin LP, plus the hand-screened edition of their WTNG LP, an 80-copy original plate repress of the Soul Creations' "Funky Jive" 45, and their REACH compilation. Ghostly will have new colorways of fan-favorite apparel, and anyone who spends $100 or more will receive a free Dead Oceans Word Jumble tote, Jagjaguwar Dilate Your Heart tote, or Secretly Canadian Rainbow tote.
Each Paved Paradise event will feature site-specific programming and collaborations, from surprise DJ sets at every stop to a Phoebe Bridgers-inspired Gravely Beer flavor in Louisville, Moog and Make Noise demos in Asheville, a signature "Paved Road" ice cream in Richmond, a mini Brooklyn Flea Record Fair in Manhattan, a Sooper Records table in Chicago, and the Dogfish Head Harvest Festival in Milton, which features a conversation about beer, music and modern business from Sam Calagione (Dogfish Head Founder), Amanda Colbenson (Ghostly International Special Projects Director, Brooklyn Flea Record Fair Director) and Ken Shipley (Numero Group Co-Founder). Colbenson and Shipley will be on-site all throughout Paved Paradise, talking shop, making recommendations and sharing stories behind the music.
Find the full list of Paved Paradise dates here and below, including Secretly's Bloomington Headquarters, Third Man Records in Nashville and Detroit, Rock & Roll Hall of Fame, multiple pop-ups in NYC, and more.
Visit the official Paved Paradise site, or follow @Paved__Paradise on Instagram and Twitter to stay updated on local announcements and additional content from the road.
Follow Paved Paradise
About Ghostly International
New York-based music, art and technology company, Ghostly International, was started from a dorm room in Ann Arbor. Since its formation in 1999, it has challenged the concept of the traditional record label with its various projects and collaborations.
About Numero Group
Founded in Chicago in 2003, for nearly two decades Numero has committed itself to unearthing precious lost sounds for new audiences, with an unparalleled ear for potential and spirited eye for detail. In the growing noise of the so-called reissue field, The Numero Group remains distinct in its quality: deeply researched, expertly resuscitated and lavishly packaged box sets, playlists and ephemera of historic music from the 1950s to today.
About Secretly Group
Secretly Group is a leading independently owned music company including record labels Dead Oceans, Jagjaguwar and Secretly Canadian with headquarters in Bloomington, IN. Secretly Canadian was founded in 1996, Jagjaguwar in 1996 and Dead Oceans in 2007.
About Qobuz
Founded in 2007, a pioneer of high-quality sound, Qobuz is the French music streaming and download service that meets the needs of demanding music lovers and audiophiles. Available in 18 countries around the world, in Europe, the United States, Australia, and New Zealand, Qobuz offers an exceptional range of exclusive editorial content written by a team of experts. With its catalog of more than 70 million tracks, Qobuz also has the richest choice of high-resolution (hi-res) references on the market.
For more information, contact Matt Hanks, Greg Jakubik or Ailie Orzak at Shore Fire Media, (718) 522-7171