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Today, Sacred Bones Records joins forces with All Flowers Group to announce a new partnership, bringing the revered independent record label into the ecosystem of Secretly Group. Alongside new sister labels Ghostly International and drink sum wtr, Sacred Bones marks the first addition to All Flowers Group since the company formed in 2022 as an extension of Secretly, which also serves as the home to Secretly Group (Dead Oceans, Jagjaguwar, Saddest Factory Records, Secretly Canadian), Numero Group, Secretly Distribution and Secretly Publishing. With All Flowers Group comes a reassertion of the record label concept, and a constellation of music brands representing artists and creatives who are pushing culture forward. While the output of Sacred Bones has long been distributed exclusively by Secretly Distribution, the label shares the same commitment to quality, integrity and individuality that drives All Flowers Group's Ghostly International and drink sum wtr. As the companies move into their next chapter together, their collaboration will now extend across the fields of streaming, vinyl, publishing and more.
"Sacred Bones is one of the great labels of the modern era, and one that artists and fans love equally," says Sam Valenti IV, Co-Founder and Chief Creative Officer of All Flowers Group. "It's an honor to be able to work with Caleb Braaten and the team."
"I'm incredibly humbled to be invited to work with such forward thinking people," says Caleb Braaten, Founder of Sacred Bones Records. "I'm confident this collaboration will raise Sacred Bones' output to the highest possible level."
Through the new partnership, Sacred Bones Founder Caleb Braaten joins an executive leadership team that includes Ghostly International Founder and CEO Sam Valenti IV (Co-Founder and Chief Creative Officer, All Flowers Group), Nigil Mack (Co-Founder, A&R and CEO, drink sum wtr), Alexandra Berenson (Senior Director of A&R, All Flowers Group) and Kate Ebeling (North American Marketing Director, All Flowers Group), as well as Secretly's Chris Swanson (Co-Founder and President of A&R), Kraegan Graves (VP of Operations, Americas), Chloé van Bergen (VP of Operations, Europe) and a fast-growing group of managers and directors who have been working through the "same soil, water, and sun" approach that has fostered the collective success of Secretly Group for decades. At the same time, the core Sacred Bones team remains firmly in place, with Label Manager Irene Lydon overseeing day-to-day operations and Art Director Mercy Correll continuing to guide the label's distinctive visual identity alongside the staff continuing to carry the label forward.
As part of Secretly and All Flowers Group, Sacred Bones Records remains a family affair born in Brooklyn, NY, and will continue bringing great new music to light, as well as reissuing music lost to time. The label has championed groundbreaking records and career breakthroughs from artists such as Amen Dunes, Anika, Blanck Mass, Boris, John Carpenter, Jenny Hval, Caleb Landry Jones, Lathe of Heaven, David Lynch, Maria BC, Molchat Doma, Mort Garson, Marissa Nadler, SPELLLING, Zola Jesus and dozens of others, with much more to be announced.
Like Sacred Bones, All Flowers Group's drink sum wtr and Ghostly International are dedicated to the type of artist development and legacy building that has been overlooked in a trend-driven era of music, proving that labels are at their best when they are taking chances, forming communities and supporting the acts whose art defies algorithms from the very start. Since launching in 2022, drink sum wtr earned a GRAMMY® nomination in its first year of operations (aja monet's debut album, when the poems do what they do), while growing two-fold, filling a long-empty gap in the worlds of alternative hip-hop and r&b, and carving out a lane for art-forward acts like aja monet, Annahstasia, deem spencer, Gareth Donkin, Halima, JEMS!, Say She She, THEY., Yaya Bey, Your Grandparents and more to thrive with freedom of expression.
Since it began in founder Sam Valenti IV's Michigan dorm room in 1999, Ghostly International has grown into a multi-platform cabal representing the world's best visual artists, designers, technologists and musicians. From Ginger Root to Dua Saleh, Tycho, crushed, Hana Vu, Julie Byrne, Whatever The Weather (Loraine James), Kate Bollinger, TOPS and so many more, Ghostly functions at the joints of genre, and as a bellwether for the marriage of art, music and product, the current shape of the industry bears its fingerprints. As part of All Flowers Group, there is even more to look towards for its evolving future, with Sacred Bones by its side.
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