|
Seeker Music, the new music rights, publishing and record company, has promoted John Bowditch to Senior Director of Marketing. Since joining Seeker as one of its first employees in 2021, Bowditch has led catalog campaigns such as the “Summer of Cross” which brought Christopher Cross’ catalog to streaming, the release of the “It’s Still About Time” EP tribute to the songwriting of Brian Alexander Morgan, and vinyl repressings of Run The Jewels’ albums. On the frontline side, he has spearheaded releases from Kito, tiLLie, CARR, and more.
Born in Australia, Bowditch attended the Australian Institute of Music and worked at independent record label Dew Process in Sydney before relocating to LA to work at music marketing outfit mtheory. Most recently, before his time at Seeker, he served as Head of Digital at Maverick Management, where he led marketing strategy for artists including Madonna, MARINA, Kim Petras, Gallant, Brandy, and Lil Nas X.
What drew Bowditch to Seeker was the opportunity to continue his strategic marketing work at a publishing company - most of which don’t have creative marketing departments at all.
Bowditch said: "At Seeker, we treat our catalogs as frontline priorities. We’re lucky enough to work with songs that are the soundtrack to millions of people’s lives, and as such have the responsibility to build marketing campaigns that respect the close connection fans have with our catalog.”
Evan Bogart, Seeker CEO and hit songwriter (Rihanna’s “SOS,” Beyonce’s “Halo”) said “John is an extraordinary marketing genius that has truly understood and adopted the Seeker approach to publishing and records. Seeker doesn't simply collect catalogs or sign songwriters for the sake of numbers; rather, our philosophy is driven by music and creativity first. John's visionary insights and pulse on culture allows us to meticulously curate campaigns that not only preserve but also elevate the brand and identity of each catalog and songwriter at Seeker. Our music family and community thrive under his guidance, and we consider ourselves incredibly fortunate to have him help shape our creative journey.”
In his new role as Senior Director of Marketing, Bowditch will oversee all marketing activity across catalog and frontline business, and report directly to Bogart and Head of Creative Steven Melrose. Seeker’s leadership team is also rounded out by Rob Guthrie (COO), Jennifer Scher (CFO), and Jennifer Blakeman (CRO).
About Seeker
Seeker Music is a modern day music company bringing a creator-led business model and perspective to the worlds of publishing, records and management. Founded in 2020 in Los Angeles by chart-topping songwriter Evan “Kidd” Bogart (“Halo”), Seeker follows a creative-first focus in everything it does, focusing on catalogs and music creators that most inspire Bogart and his creative team.
After nearly three years in business, Seeker has already amassed a catalog of over 13,000 highly curated copyrights and master recordings, including Christopher Cross’ full catalog, Run the Jewels’ first three albums, and classic copyrights performed by the likes of Miley Cyrus, Beyoncé, Rihanna, Drake, Eminem, SWV, One Direction and many more.
Alongside Bogart, the company is led by an executive team consisting of CFO Jennifer Scher, COO Rob Guthrie, CRO Jennifer Blakeman, and Head of Creative Steven Melrose, and works with a Board chaired by John Smith and representing key investors M&G.
|
