Shawn Johnson East & Andrew East Introduce Teddy & Bear “Hidden Heart” Socks in Support of Prenatal Health, Pregnancy Loss

The East Family honors pregnancy loss and prenatal health by kicking off the Hidden Heart launch with a $15,000 donation to March of Dimes

The East Family announces today an expansion of the Teddy & Bear sock line to include a set of socks that supports a cause close to their hearts. The “Hidden Heart” sock set is knitted with a small heart on the cuff to drive awareness to pregnancy complications and loss, and as a soft reminder to mothers and families who suffer loss, that they are never alone. As proud parents to baby Drew and with a second child on the way, Shawn Johnson East and Andrew East are no strangers to the challenges of pregnancy and prenatal health. To honor their personal pregnancy challenges, hopes, and miracles, Teddy & Bear will kick-off the Hidden Heart launch by donating $15,000 to March of Dimes. 

“Teddy & Bear is a brand that speaks from our hearts,” says Shawn. “I was a March of Dimes baby, and their tireless work on behalf of mothers means so much to me and my family. The personal meaning behind the Hidden Heart socks is a natural extension of the brand’s importance to us.” 

“Many families have a memory, and a small heart, that they want to keep close,” adds Andrew. “We want families who have suffered loss to know they are supported and seen.”

It’s estimated that half a million babies are born premature or with birth defects in the U.S. each year. Additionally, about 10 to 15 percent of pregnancies end in miscarriage. (Health Topics, March of Dimes.com, 2021)

To place an order and to learn more about the Hidden Heart socks and the original, adorable Teddy & Bear sock crew, visit teddyandbear.com today.