Shore Fire Media Promotes Alena Joyiens To Senior Account Executive

BROOKLYN, NY - Shore Fire Media, a leading PR firm specializing in entertainment, arts, and culture, has announced the promotion of Alena Joyiens to Senior Account Executive. Formerly an Account Executive, this is the Brooklyn-based publicist’s second promotion since joining Shore Fire in 2019 as a Junior Account Executive, reinforcing Shore Fire’s commitment to fostering internal talent.

“Alena's promotion to Senior Account Executive is a testament to her excellent performance and deep understanding of her clients' needs," said Rebecca Shapiro, Senior VP at Shore Fire. “Known for her natural rapport with co-workers and clients, Joyiens has served as a thoughtful mentor to her junior staffers. I know she’ll excel in her new role.”

Born and raised in Tampa, FL, Joyiens moved to New York to study at St. John’s University where she majored in Public Relations and minored in International Communications. Now, Joyiens represents a wide range of clients, primarily within the music industry. Her recent campaigns include Kesha, Bonnie Raitt, Trixie Mattel, Aly & AJ, ODESZA, Debbie Gibson, Netta, Bob the Drag Queen, Balming Tiger, Leah Kate, and many more. She has also handled book campaigns including Latin Music expert Leila Cobo’s “Latin Decoding Despacito An Oral History of Latin Music,” Kool & the Gang founder George Brown’s “Too Hot: Kool & The Gang & Me,” and Randee St Nicholas’s “My Name Is Prince.” 

ABOUT SHORE FIRE MEDIA

Shore Fire Media, a division of Dolphin Entertainment, is a prominent representative of artists and culture makers who are at the forefront of their respective fields. With dedicated teams in New York, Los Angeles, and Nashville, the company leverages extensive expertise to strategically amplify narratives and shape reputations that facilitate career advancement. Shore Fire Media represents top recording artists across various genres, songwriters, music producers, record labels, music industry businesses, venues, trade organizations, authors, comedians, social media personalities, and cultural institutions. The company remains committed to providing comprehensive support and guidance to its esteemed clientele, helping them navigate the ever-evolving landscape of the entertainment industry.