Shore Fire Media Promotes Max Lefkowitz To Director Of Publicity

BROOKLYN, NY --- Shore Fire Media, the boutique PR firm representing a range of talent and businesses across arts and entertainment, has promoted Max Lefkowitz to Director Of Publicity. Lefkowitz joined Shore Fire’s Brooklyn office in 2015 and was previously a Senior Account Executive. 

“Max is admired by his co-workers and clients for his attention to detail, follow through and commitment to excellence,” says Shore Fire Senior Vice President Matt Hanks. “He’s also a generous and effective mentor, and as we congratulate him on his elevation to Director, we look forward to his continued contributions to shaping Shore Fire’s staff and its future successes.” 

During his time at Shore Fire, Lefkowitz has worked on publicity campaigns for a range of top artists including Bruce Springsteen, Elvis Costello, Alejandro Escovedo, Los Lobos, Amos Lee, Phosphorescent, and Nicole Atkins, as well as emerging talent including Matthew Whitaker, Angie McMahon, Brittany Davis, Cactus Blossoms and Cha Wa. In each of the past three years, he has led press efforts for GRAMMY-winning releases, including Ranky Tanky’s Good Time in 2020 (Best Regional Roots Album), Sarah Jarosz’s World On The Ground in 2021 (Best Americana Album) and Cedric Burnside’s I Be Trying in 2022 (Best Traditional Blues Album). In addition to his artist campaigns, Max has worked with a number of institutions and events including The North Carolina Arts Council’s Come Hear NC initiative, Yep Roc Records’ 20th anniversary celebrations, and ASCAP Experience.

Born and raised in New York City, Max graduated from Syracuse University’s S.I. Newhouse School of Public Communications where he studied Public Relations and was the Director Of Public Relations for the Syracuse University Union. He took his first steps into the music industry via a series of internships with CMJ, Mick Management, Brooklyn Vegan and The Deli Magazine. 

"I've always admired Shore Fire's dedication to mentoring younger staff and helping them become the next generation of leaders in our field," says Lefkowitz. "It's that culture of guidance and growth that I believe makes Shore Fire so special, and in my seven-plus years here I've benefited from that in more ways than I can count. As I enter the role of Director Of Publicity, it's an honor to keep that spirit alive and give the next class of publicists the same invaluable education and opportunity that I've been so fortunate to receive here at Shore Fire. A huge thank you to Marilyn Laverty, Matt Hanks, Mark Satlof and all of my colleagues for setting such a great example to follow."