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Today (5.3), Swedish inventor and product designer Simone Giertz (pronounced YETCH) unveils the YETCH Store, her first-ever online storefront. Giertz – who currently touts 2.6M YouTube subscribers – has spent years honing and sharing inventions, offering creative, tech-forward solutions to everyday problems. Her inventions have crowned her “the “internet’s beloved comedic maker” (Boing Boing) and landed her on the cover of WIRED Magazine.
Now, after seven years of building and designing, Giertz created the YETCH Store to be a cross-section of art & engineering.
While battling a perspective-changing and career-shifting brain tumor in 2018, Giertz saw the fleeting nature of career sustainability on the internet and wanted to develop something that had a lasting impact beyond her YouTube content. Paired with the magnitude of ideas and lack of projects turned into products, the once slapstick comedic creator set up on research, development and testing to create a space where her inventions could live. Now, fans not only can watch her products on YouTube, but they can purchase them for themselves.
The store’s first four products are available today and range from her popular Every Day Goal Calendar to the witty Incomplete White Puzzle. Shop and learn more on the products below:
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