Squarespace And NTWRK Team Up With Designer Cho For Debut Capsule Collection
Dropping October 27th At 2pm PT On NTWRK
In a new partnership with website building and ecommerce platform, Squarespace, livestream shopping app NTWRK is partnering with emerging fashion designer Choto launch his first-ever capsule collection.
Cho left his accounting career to pursue his true passion of being a full time designer. When he began upcycling pieces from his closet in 2018, he leveraged social media to demonstrate his unique craft and share his creations with the world. He quickly went viral on social media, building a large following and ultimately his own community around the idea of taking existing items and turning them into something uniquely new. Through switching from finance to art, he was able to create his own Utopian life - thus launching his official brand, Utopia by Cho.
Squarespace and NTWRK have come together in an exclusive partnership to celebrate Cho’s journey as a creator via his debut capsule collection, consisting of seven handmade, limited-edition pieces using sustainable materials.
FEATURED IN THE COLLECTION
• White Nylon Wide Pants: Size Range 26 - 36 // 20 total units
• Black Vegan Leather Wide Fitted Pants: Size Range 28 - 34 // 15 total units
• Black Nylon Puff Vest: Size Range S-L // 20 total units
• White Cotton Baby Tee: Size Range XS-L // 16 total units
• Black Cotton Oversized Tee: Size Range XS - XXL // 40 total units
• Black Silicone Backpack: O/S - 20 units
• Black Vegan Leather Tote Bag: O/S - 20 units
In a NTWRK live episode on October 27th at 2pm PT, Cho will sit down with host Kylie Mar to discuss the inspiration behind the collection and showcase the capsule. During the livestream, fans will have the chance to purchase two items from the capsule on a first-come, first-served basis. The remaining capsule items will be available the following day exclusively via Cho’s Squarespace website, Cho.Moda.
Cho says: “The inspiration behind Utopia is that it is a symbolic reference to live your best life possible. I switched my life from finance to art. I was able to create my own Utopian life. I chose to work with black and white because I wanted my designs to speak for themselves. I want the consumer to not be distracted by elements like color, but instead appreciate the design for what it is.”
As a fashion designer and creator, Cho values the importance of showcasing his work, building community, and growing his business. He utilizes Squarespace tools like Fluid Engine to seamlessly customize the look and feel of his website, and will begin to implement Member Areas to grow and engage with his online community with exclusive content and leverage Email Campaigns to keep his community up-to-date on upcoming projects. The designer has stayed reliant on his Squarespace website, Cho.Moda, as a central hub for generating sales, as well as a place to tell his story and engage with his audience.
Squarespace and NTWRK are two platforms focused on supporting creators and entrepreneurs. NTWRK provides creators with the ability to engage with viewers and sell products in real time through livestream content, allowing them to capitalize on exclusive product drops. Similarly, Squarespace empowers millions with the tools they need to bring their creative ideas to life and succeed online. Together, through this partnership, they celebrate Cho’s artistic journey.
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