Steve Aoki and 3LAU Supergroup PUNX Announce First Single "Concentrate"
The Collaborative Music Project Using CryptoPunks IP to Share Ownership with Community Members on April 28th
April 25, 2023 – Steve Aoki (@SteveAoki) and 3LAU (@3LAU) are unwavering in their support of web3, wholeheartedly believing it will drive the future of the music industry. Demonstrating these incredible capabilities, the two icons team up to release "Concentrate," as part of their burgeoning "audio-visual IRL-meets-metaverse supergroup." PUNX ushers the legendary Web3 IP, CryptoPunks, into a new era of sight and sound, with these two visionaries at the helm.
On April 28th, the pair not only releases the audio and art to the masses, but also they’ll use music rights marketplace Royal to democratize ownership in the song. In a display of the platform's capabilities within the music space–which includes purchasing tokens that represent streaming rights ownership in a song–the team will be giving away 50% of the song’s streaming royalties to 99 people. Each holder will receive 0.5% of the song. Current token holders among CryptoPunks, A0K1VERSE Passport, and 3LAU will be able to enter a drawing to receive one of these 99 coveted tokens.
Steve Aoki, who has already fostered an impressive web3 world, is thrilled to be ushering in the next era of the music industry, using PUNX as a case study. “It’s incredible to be at the center of this evolution, not only building community, but giving back to it directly,” says Aoki, "We're able to feed the ecosystem and merge the fans with the artists in a way that was thought impossible until recently.”
In joining with Royal, Aoki and 3LAU take their endeavor even further, pushing past entertainment to true engagement and integration. As a community that typically offers additional perks like early access to new songs or opportunities to meet or chat online; this collaboration comes at the perfect time, allowing artists a new way to directly monetize their current work and raise funds for future projects. Thanks to the rise of web3, investing in your favorite musician or song is a reality, and it’s important to demonstrate just how far that can take the community.
"Releasing 'Concentrate' as part of PUNX is a major moment for us. It offers our earliest supporters & believers a unique opportunity to co-own the song with me and Aoki. By launching the PUNX project on Royal, we're not only pushing creative boundaries, we're also empowering our community to be a part of our journey and share in our success from day one. It's a new era for music, and I'm proud to be at the forefront of this exciting movement." - Justin Blau
ABOUT Steve Aoki
Boasting a 77 million average monthly reach across all his platforms and nearly 4 billion streams to his name, 2x-Grammy-nominated music producer, artist, fashion designer, entrepreneur, and NFT visionary Steve Aoki is one of the most successful cross-genre artists in the world. The DJ/Producer and Dim Mak Records founder holds the world record for Most Traveled Musician in a Single Calendar Year and has been described by Billboard as “one of the most in-demand entertainers in the world.” As a long-time collector and "an unabashed futurist" (Fortune), Aoki has been at the forefront with his NFT collaborations, generating over $4 million with the launch of his first NFT, the Dream Catcher series. He also co-created the first blockchain-based episodic series with Dominion X, partnered with Sotheby's on their Contemporary Curated series, and recently partnered with comic book legend Todd McFarlane to create OddKey, an NFT marketplace on the Solana blockchain for comic artists to freely showcase and sell their original digital artwork. Most recently, Aoki created the A0K1VERSE, an NFT membership community, powered by the Passport, that welcomes his fans to both virtual and real-world experiences. In whatever space he enters, Aoki offers a community for those who need it most.
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ABOUT 3LAU
Justin Blau, better known as 3LAU, is a world-renowned musician, producer, and founder and CEO of Royal. From his start at college fraternities parties, 3LAU saw a meteoric rise to fame, performing at sold-out shows around the world and amassing over 1 billion music streams across Spotify, Soundcloud, YouTube, and other platforms. Outside of the studio, 3LAU is a must-see live performer, and has appeared at major festivals such as EDC Vegas/Korea/Orlando, Ultra, Electric Zoo, Lollapalooza, and Life Is Beautiful. An early crypto adopter, 3LAU has been an open advocate for building the investable layer of music on blockchains since 2017, complemented by his own success tokenizing his music, which to date has generated over $20M in primary sales from his NFT drops.
Twitter: @3LAU
Instagram: @3lau
ABOUT Royal
Founded in 2021, Royal is the music investment platform that empowers artists to share their music with fans and give people the opportunity to invest in music. By broadening access to music ownership, Royal is tackling the music industry’s decades-old value chain problem and offering artists a way to make money off of what they create while maintaining ownership and control. Royal has partnered with artists including Nas, Diplo, The Chainsmokers, Big Boi, and Royce da 5’9”. To-date, over 11,000 people have invested more than $2M in music rights on Royal and collectors have earned over $155K in music royalties.
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