MILWAUKEE, WI (July 13, 2017) – Milwaukee World Festival, Inc. officials announced results of Summerfest’s 50th edition presented by American Family Insurance, reporting attendance of 831,769, despite heavy rain on opening day, June 28th. This total is 3.4% above 2016 attendance figures.
During the 2017 festival, nearly 2,099 seasonal workers were hired, 350 volunteers provided over 3,400 hours of support for festival services, and 115,935 patrons – or 13.9% of all attendees – took advantage of FREE daily admission promotion offers.
Summerfest celebrated this historic milestone locally and internationally. Here are some of the highlights of the 50th edition:
“As our 50th edition comes to a close, we want to thank all of our fans, sponsors, volunteers, vendors and staff who celebrated with us” said Don Smiley, Milwaukee World Festival, Inc. President and CEO. “Looking ahead, we will continue to make significant improvements ensuring a world-class fan experience for all visiting Summerfest, the ethnic festivals, and all events at Henry Maier Festival Park,” he added.
There were several musical highlights during the festival, including a blockbuster line-up in the American Family Insurance Amphitheater - Red Hot Chili Peppers, Luke Bryan, Paul Simon, Zac Brown Band, P!NK, The Chainsmokers, Tom Petty & The Heartbreakers with Chris Stapleton for two nights, Dierks Bentley, co-headliners Future, Big Sean and Migos, and wrapping up with Outlaw Music Festival. On the grounds stages, Summerfest welcomed first time headliners like T-Pain, Flume, Frankie Ballard, Steve Aoki, Jon Bellion, Joss Stone, Car Seat Headrest, Alessia Cara, DNCE and IshDARR.
Enhancing the traditional evening headlining performances, Throwback Thursday on June 29th was a blast from the past featuring bands throughout the decades that headlined during the early evening, including Tommy Tutone Band, Foghat, Slaughter, Berlin featuring Terri Nunn and more.
Milwaukee World Festival, Inc. announced new sponsors for 2017:
Fest-goers also enjoyed a variety of fun activities during Summerfest 50:
For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.