Trixie Mattel Launches Her Latest Soft Serve Collection with Trixie Cosmetics

More Info HERE

 

(New York, NY — July 24, 2025) — Renowned superstar, entrepreneur, and beauty mogul Trixie Mattel is serving something sweet this summer with the launch of the Soft Serve collection hydrating lip gloss stains, the latest treat from her signature cosmetics line, Trixie Cosmetics.

Soft Serve Hydrating Lip Gloss Stains are a deliciously innovative 2-in-1 formula, part high-shine lip gloss, part long-lasting stain, that delivers high-impact color with intense hydration for up to 8 hours. Each shade starts glossy, then melts into a sheer, juicy tint for a perfect just-bitten pout that lingers like your favorite dessert.

Watch the Soft Serve teaser video HERE

 

Available in four fruity flavors, Soft Serve comes in Strawberry Shortcut, a strawberry-scented bubblegum pink; Sashay, Parfait, an apricot-scented popsicle red; Make Me Plum, a plum-scented hot magenta; and Berry Demure, a raspberry-scented cherry cola red.

With a cooling jelly texture, each gloss is sweetened with stevia and enhanced with a fruity scent to satisfy your beauty cravings. The formula is infused with Glycerin, Triple Hyaluronic Acid Serum, and Peptides for lips that feel as good as they look.

Trixie Cosmetics is dedicated to providing professional-level cosmetic products in vibrant, fun packaging that evokes a sense of nostalgia and joy, reminiscent of beloved childhood toys. The formulas are meticulously developed from Trixie's extensive experience as both a makeup artist and drag queen, ensuring that every product makes you feel like a legend, icon, and star. As a brand, Trixie Cosmetics is proudly cruelty-free and supports important initiatives like The Bee Conservancy.

 

For more information and to shop the full collection, visitwww.trixiecosmetics.com.



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For more info on Trixie Mattel, please reach out to Josh Page (jpage@shorefire.com, Alena Joyiens (ajoyiens@shorefire.com), or Henry Thomas (hthomas@shorefire.com)