Wasserman Shares #GetOutTheVote PSA Video In Partnership With HeadCount

Wasserman Clients Across Music and Sports Encourage Voters to Head to the Polls For the 2024 Elections as Part of HeadCount’s #KnowBeforeYouGo Campaign

Wasserman – who represents the world’s most iconic sports figures, musical artists, brands and properties – has partnered with HeadCount as part of their #KnowBeforeYouGo Campaign to share a PSA video featuring top talent across music and sports to make sure everyone is ready to vote in the 2024 elections. 

The video – designed to empower voters to get out to the polls this November by sharing all the vital information needed to vote – was created as part of Wasserman’s Get Out The Vote campaign with HeadCount, a non-partisan non-profit organization that harnesses the power of music, culture and digital media to register voters and inspire participation in democracy.

It features an array of Wasserman clients across music, sports, and entertainment, including musicians Vincint, A-Trak, American Authors, Dropkick Murphys, Los Lobos, Lisa Loeb, Rise Against, Plain White T’s, The Lumineers, Bartees Strange, and Ambar Lucid; athletes Julie Foudy, Jason Collins, Sierra Quitiquit, Weston McKennie, Hilary Knight, Alexander Mattison, and Chris Mosier; and Brillstein client Lela Rochon, all encouraging viewers to “make sure your voice is heard” in this upcoming presidential election.

The PSA can be found here on HeadCount’s YouTube channel. The work was created by Wasserman’s creative agency, Laundry Service and is also live across HeadCount and Wasserman’s social media channels. 

Wasserman’s Get Out The Vote campaign provides staff with resources around civic engagement, including how to navigate misinformation, Voter ID laws, gerrymandering, outline of jobs & responsibilities of local and state level officials, and more. HeadCount, as part of this campaign, was present in Wasserman offices across North America for a series of voter registration and engagement activities.

At over 3,000 events and through partnerships with over 100 music artists and others, HeadCount has registered over 350,000 people so far during the 2024 election cycle, not including the millions more who’ve used its resources to check their registration status, confirm their polling location, request absentee ballots, and other civic actions.  

Watch the Wasserman staff PSA for Voter Registration Day here.