Watch Andrew Bird, Iron & Wine Collaborate in Yosemite; Lucky Brand's 'Play for the Parks' Includes New Song & More
Today, Lucky Brand is excited to celebrate the launch of Play for the Parks, a digital content series featuring Andrew Bird and Iron & Wine inspired by the awe and wonder of the great outdoors. Collaborating with each other for the first time, the two artists have come together with Lucky Brand and La Blogothèque to create intimate live acoustic videos within the expansive surroundings of Yosemite National Park.
Learn more here:
https://www.luckybrand.com/playfortheparks
Play for the Parks includes a $25,000 donation to support efforts to preserve our national parks. Lucky Brand is also hosting a contest in which winners will receive Taylor acoustic guitars, vinyl albums, and framed maps of Yosemite signed by Andrew Bird and Iron & Wine's Sam Beam, plus a $500 Lucky Brand gift card.
Michael DeLellis, SVP, Head of Marketing (Aeropostale, Lucky Brand, Nautica) at SPARC Group said, "Lucky Brand has had a long-standing history of providing artists and musicians with a platform for self-expression. Play for the Parks is our latest content series installment that highlights artists' voices while paying tribute to our great American landscape. We are excited to share these intimate music videos with our consumers and music lovers everywhere."
Filmed at the breathtaking Tenaya Lake and accompanied by Iron & Wine, Andrew Bird delivers the debut live performance of his yet-to-be-released "Fixed Positions," as well as an acoustic arrangement of a favorite from My Finest Work Yet, "Manifest." Watch here: https://youtu.be/KXcnaVxYM5k
Describing his experience at Yosemite with Lucky Brand, La Blogothèque, and his friend Sam Beam, Andrew Bird says:
"As a performer, reacting to my environment has been a constant driver. From my Echolocations series to Gezelligheid concerts to Play for the Parks, the idea is simple: be flexible and wait for your environment to tell you what it wants to hear. With Sam Beam and Yosemite as collaborators, this was an ideal environment."
Lucky Brand has also premiered Iron & Wine's new acoustic renditions of "Call It Dreaming" and 2002's "Upward Over the Mountain" featuring Andrew Bird and recorded at Cathedral Beach in Yosemite. See both songs here: https://youtu.be/E1O1lyRYB5g
Next summer the two artists will reunite for a show at Red Rocks Amphitheater in Colorado, with more to be announced soon. On his collaboration with Lucky Brand and La Blogothèque, Iron & Wine's Sam Beam says:
"No photograph can prepare a person for the scale and beauty of Yosemite, it was my first visit and I was completely overwhelmed! What a blessing to be able to spend it making music with Andrew Bird - and ankle deep in water to boot!"
Lucky Brand presents Play for the Parks with Andrew Bird and Iron & Wine
WHO
Musicians Andrew Bird and Iron & Wine
WHEN
Launching October 7th
WHERE
Andrew Bird performs from Tenaya Lake, while Iron & Wine performs at Cathedral Beach, both in California's Yosemite National Park. Each music video is presented on Lucky Brand's YouTube channel.
WHAT
Play for the Parks celebrates the spirit of adventure and exploration outdoors. For this activation, Lucky Brand has partnered with La Blogothèque, the iconic media production company dedicated to creating personal musical films and Take Away Shows with all your favorite artists, to produce the two highly personal and engaging music videos with Andrew Bird and Sam Beam of Iron & Wine. The activation also includes a $25,000 donation to support efforts to preserve our national parks, and a sweepstakes offering the chance to win one-of-a-kind signed memorabilia including Taylor Acoustic Guitars, vinyl albums, and a $500 Lucky Brand gift card.
About Lucky Brand
As the original premium denim brand, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage-inspired apparel. Our jeans are made for the free thinkers, the thrill seekers, the go-getters, the daydreamers, those who have their own look and make their own luck. We have always celebrated creativity, community and individual expression, from the laid-back lifestyle of our Southern California roots to contemporary pop culture and music.
About Andrew Bird
Andrew Bird is an internationally-acclaimed musician, songwriter and composer who has released 17 albums to date. Recording and touring extensively, Bird has performed around the world at festivals and renowned institutions including Carnegie Hall, Sydney Opera House and Walt Disney Concert Hall. Shortly after receiving his 2020 GRAMMY nomination for Best Folk Album, with My Finest Work Yet, Andrew Bird made his debut on the fourth installment of FX limited series Fargo. In March 2021, Bird released his latest project, These 13, an album co-written and recorded with his longtime friend and former Squirrel Nut Zippers collaborator, Jimbo Mathus. Throughout his career, Bird has also been a TED Talks presenter, a New Yorker Festival guest, an op-ed contributor for the New York Times and more. Follow Andrew Bird on Instagram, Facebook and Twitter.
About Iron & Wine
Sam Beam is a singer-songwriter who has been creating music as Iron & Wine for over a decade. Through the course of seven albums, numerous EPs and singles, and the initial volumes of an Archive Series, Iron & Wine has captured the emotion and imagination of listeners with distinctly cinematic songs. Follow Iron & Wine on Instagram, Facebookand Twitter.