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“Welcome To The Pity Party”: Selah Sue Ponders The Ego & Id’s Social Media Battlefield On “Hurray”

“Welcome To The Pity Party”: Selah Sue Ponders The Ego & Id’s Social Media Battlefield On “Hurray”

Listen To “Hurray,” Featuring Nigerian-Canadian Rapper TOBi, Here

Today, Selah Sue — the platinum-selling Belgian singer-songwriter who emerged from a half-decade hiatus with 2020’s “raw and uninhibited” (Atwood), motherhood-inspired Bedroom EP — shares “Hurray,” the latest preview of a new album set to arrive in 2022 on Because Music.

Ladies and gentlemen, welcome to the pity party.” So begins “Hurray,” the percussive and horn-dappled new single that finds Selah Sue ceding the social media high ground. While she’s skeptical of the attention economy, she admits that “I’m just as guilty. I too beg for attention and affirmation, but at the same time I know those factors are only temporary.”

Atop production that unifies late 90s neo-soul, UK garage, and skeletal hip-hop, Selah Sue gives an assured and agile vocal performance that is only matched by Nigerian-Canadian rapper TOBi’s cutting guest verse, which strips away the pretense and admits everyone’s culpability in the cycle of vanity.

The video for “Hurray” finds personifications of Selah Sue’s ego and id coming into conflict like quarreling roommates — it’s a lively, colorful portrayal of interior conflict and contradiction. Watch here: LINK

Selah Sue recently completed a run of European tour dates and is preparing new music for 2022. Keep an eye out for more coming from Selah Sue soon.

Connect with Selah Sue:

Official Website / Facebook / Twitter / Instagram / YouTube