Outshine Talent | Barbara Jones
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Barbara Jones is the Founder and CEO of Outshine Talent which is a talent management firm that guides a diverse and talented roster of social-first creators who are also actors, authors, musicians, models, entrepreneurs and investors. She discovered and launched the careers of Charli and Dixie D’Amelio, who are now the world’s most popular teens. She is also creating live entertainment IP and launching Outshine Music Group (OMG).
Prior to Outshine Talent, Barbara was a pioneer in the influencer marketing industry, founding one of the first influencer marketing agencies, Blissful Media Group, in 2008 and continuing as CEO through 2019. Her agency worked with top brands including TikTok, GoDaddy, Hyundai, Kobrand Wine & Spirits as well as with top PR and digital agencies on social influencer strategy and execution.
Barbara is also a music industry veteran having worked over 15 years in Marketing for Warner Bros, Epic Records, A&M Records, Maverick Recordings and Columbia Records, where she was the Head of Marketing.
She was a founding Board Member of the Influencer Marketing Association - an industry trade organization aimed at protecting authenticity, establishing best practices and benchmarks as well as maintaining the ethics of the influencer marketing industry.
Barbara and her family are active in their Greenwich, CT community. She is on the Board of the Arch Street Teen Center and her whole family supports Carnival for a Cause, an annual neighborhood fundraiser her teenage daughter founded to benefit the non-profit Abilis which provides support to individuals and families with special needs.
Outshine Talent has offices in NY, Greenwich, CT and LA. http://outshinetalent.com
Twitter & Instagram: @BarbaraJones