Bio : Carlos Vives

Two time GRAMMY® and fifteen time Latin GRAMMY® winner, Carlos Vives is one of the most influential and important figures in Latin music today. As creator of a new sound influenced by the traditional sounds of the Caribbean and the northern region of Colombia,  Vives’work is inspired by the study, knowledge and dissemination of Colombian culture, identity and its complex diversity through music. In 1993, he founded the band La Provincia which celebrated musicians from remote and rural areas around  the Caribbean and served as a home for new and emerging talent in contemporary music. Vives and La Provincia took Colombian culture, identity and music around the world, quickly gaining international recognition. His album Vives surpassed 2 billion streams and included the global hits “La Bicicleta” (Shakira) and “Robarte un beso” (Yatra), which have both generated a combined 2.5 billion views on YouTube. As a tireless educator and cultural ambassador of Colombia, Vives is an avid supporter of Colombian poet Rafael Pombo’s legacy, which he paid tribute to  by producing a series of albums titled Pombo Musical, which were made to keep children connected to national values. In 2015, he founded Tras La Perla to promote sustainable development in the city of Santa Marta and its region influenced by the Sierra Nevada and Ciénaga Grande. In 2016, he also created the Río Grande Music School with the purpose of offering new artistic experiences based on dialogue influenced by Colombian music, new local music proposals and music from around the world. Undoubtedly, Carlos Vives has made, and will continue to make his mark across generations through music and advocacy of his culture.