Dominic Farrell is the Chief Operating Officer at ’47, a global premium lifestyle brand. As the lead, non-family executive, he directs the executive leadership team, develops the strategic objectives and direction, and drives day-to-day operations. Dominic is an experienced, global leader who is uniquely skilled in leading change and turnarounds, and uncovering value creation opportunities. He has a proven track record of vision setting, aligning people and resources, and driving bottom line improvements, while inspiring and coaching teams to reach their highest potential. Prior to ’47, Dominic spent 13 years at adidas where he held progressively larger leadership roles in Strategy and Business Development, Licensing, Supply Chain, and Sourcing, and consistently created and implemented strategies to increase revenue, decrease costs, and build the organization.

From 2017 to 2020, Dominic was Vice President of Adidas INDY, formerly known as the Sports Licensed Division. In this role, he led a successful post-merger integration from an independent subsidiary to an operating arm of adidas North America, and drove a comprehensive strategy to authenticate the adidas brand in sport via speed and customization.

From 2015 to 2017, Dominic was COO of the Sports Licensed Division, where he was responsible for all Corporate Planning, Supply Chain, IT, Sales Operations, and Human Resources. In this role Dominic executed an operational turnaround delivering the best service year in the company’s history and largest YoY turnaround globally at Adidas, as measured by all operational and financial metrics. He also led the operational divestiture of the Mitchell & Ness brand to Juggernaut Capital after being part of the leadership team that drove a 55% CAGR and 14X valuation from acquisition to divestiture.

Dominic holds a Bachelor of Science in Business Administration with a concentration in Financial Services from Bryant University, and has completed the Executive Development Experience at Harvard Business School. He and his wife Lauran have two children and reside in Massachusetts.

About ‘47 

’47 is a privately held premium sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. ’47 is a proud partner of Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, NASCAR, over 900 collegiate programs and many international football clubs. For more information, please visit www.47brand.com.