Born in Irving and raised on a 12-acre farm in Commerce, Texas, Don Louis learned the meaning of work early on. He grew up tending to livestock, singing along to George Strait and Al Green, and playing football. Don was an All-District defensive end for Commerce High School and played on scholarship at Ouachita Baptist and Southern Arkansas. He performed well at NFL combines, but an injury in 2020 changed everything and Don soon found himself chasing his other childhood dream–being a professional singer. 

Don’s mix of Country, Rock, Hip-Hop and Rhythm and Blues has been winning over loyal fans from the start. With his ultra-charismatic swagger and a gritty, sultry baritone voice that recalls influences from George Strait and Toby Keith to The Weeknd and J Cole, he has amassed more than 3.6 million likes on TikTok and more than 53 million cumulative streams since breaking onto the scene.

He released his EMPIRE label debut, Liquor Talkin’, on August 23, 2024, which features songs that have earned him praise as a “game-changing artist” by TODAY.com, one of the new Black country artist to watch by BET, “an artist worth watching” by The Tennessean and more. His lead single, “Long Time Comin’” was called a “natural candidate for the next global country-tinged smash.”

Ask Don how he’s doing and he’ll often reply,“I’m blessed and highly favored!” That attitude says it all.