Eric Hirshberg Press Page | Shore Fire Media


Photo Credit: Josh S. RoseDownload
Photo Credit: Josh S. RoseDownload
Photo Credit: Josh S. RoseDownload
Photo Credit: Josh S. RoseDownload
Photo Credit: Josh S. RoseDownload
Photo Credit: Josh S. RoseDownload
Second Hand Smoke Album CoverDownload


Latest ReleaseView All

Second Hand Smoke

Release date: 5.31.24

Press Releases View All

December 29, 2023

Eric Hirshberg Releases The Sober Lifestyle Anthem “I Love Not Drinking (Feat. Aloe Blacc)” In Time For Dry January  

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Eric Hirshberg makes for one unusual Google search. On one hand, he is an LA-based singer/ songwriter who has been steadily building his audience over the last few years and is in the process of releasing his 2nd full-length album, “Second Hand Smoke.” On the other hand he is a remarkably accomplished, multi-industry CEO and creative business leader who has successfully built and led companies at just about every imaginable scale.

Hirshberg’s 2021 release, “Spare Room,” was streamed over 3 million times across all platforms and scored a viral hit with his song “I Want America Back” which was viewed over 1 million times on YouTube. Indie pop icon, Liz Phair, a longtime supporter of HIrshberg’s had this to say: “It’s such a thrill to see a friend take a bold leap forward in their artistic growth. There’s an organic truth captured in Eric’s music. Springsteen is an influence, but the lyrics are pure Eric Hirshberg, heartfelt and introspective. If you’re looking for a classic, roots rock Americana vibe, this is your jam!” AndRock and Roll Globe called Hirshberg’s first album, “an airy and infectious collection of tunes in the vein of the great LA singer/songwriters.”

Before releasing his first album, Hirshberg had a successful 8-year run as the CEO of the video game giant Activision, where he oversaw the development and marketing of some of the biggest entertainment franchises in the world including Call of Duty, Guitar Hero, Skylanders and Destiny. Before that he built and ran the world-renowned advertising agency, Deutsch LA as the CEO and Chief Creative Officer. During his 14 years there, he built the agency from a handful of employees with no clients, to a 500 person powerhouse that was named Agency of the Year by Adweek or AdAge six times. For his efforts, Eric was inducted into the American Advertising Federation’s Hall of Achievement and was named one of the 50 Most Creative People in Business by AdAge.

Since leaving Activision to focus on his lifelong passion for music, Eric has also kept one foot in the business world, advising a handful of innovative, early stage companies such as MasterClass and Beta Technologies. He has also created and directed multiple pro-bono ad campaigns for causes he believes in, Including the Democratic National Committee, UCLA’s Hammer Museum and The Holocaust Museum which was featured on MSNBC.

 Eric is a creative polymath, a business leader and a singer/songwriter. He is happily married to Art Dealer/Jewelry Designer, Tara Hirshberg with whom he is raising two sons.



Eric Hirshberg is a creative polymath, business leader and singer/songwriter. He has built and run companies with record breaking and award winning results. He was the CEO/Chief Creative Officer of the advertising agency Deutsch LA, winning Agency of the Year six times. He was also the CEO of video game giant Activision where he led some of the biggest entertainment launches and franchises in history. He is a lifelong singer/songwriter whose music has been streamed over three million times. He has also created pro-bono ad campaigns for non-profit organizations from The Holocaust Museum to Presidential campaigns. He lives in Santa Monica where he is happily married and is raising two teenage sons.


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