Bio : Fanlight

ABOUT

Fanlight is a global leader in wireless LED crowd experiences, purpose-built for artists, brands, and live events that demand more than spectacle — they demand connection. Founded in 2012 in Seoul, South Korea, Fanlight designs and manufactures cutting-edge wireless LED devices, and pairs that hardware expertise with full-service in-audience lightshow design and operations that transform crowds into living, breathing canvases.

Fanlight's globally patented system is the fastest on the market — in both setup time and operational latency — and our 100% white glove service model means zero additional burden on your production team. We handle everything, end to end. From the stadiums of K-pop to gaming culture's biggest stages, Fanlight has lit up some of the most iconic moments in modern entertainment. With offices in Seoul, Tokyo, and Los Angeles, we bring world-class expertise to every market we serve.

About US CEO Lynn Bartsch

Lynn Bartsch is a visionary entertainment and technology executive with nearly three decades of experience at the intersection of super fandom, innovation, and commerce. As CEO, President, and General Counsel of Fanlight Global Inc., she leads the U.S. expansion of a groundbreaking technology company whose globally patented wireless LED technology transforms live events into fully immersive, synchronized experiences while creating new revenue streams for artists and brands. Building on Fanlight’s storied legacy working with the biggest K-pop, J-pop, and e-sports brands, Bartsch is bringing the company’s signature fan engagement technology and secret sauce to artists, brands, and audiences around the world from its newly acquired 10,000 square foot Los Angeles headquarters.

Bartsch is steeped in super fandom engagement and monetization formerly founding Fansight Fandom Services, a data-driven creative and business consultancy that empowers artists and brands to reach their goals through the combined power of analytics, content strategy/production, and fandom activation. She also serves on the Boards of Advisors for both DIVE Studios and Legion M Entertainment, advising on content development, production, distribution, and talent strategy.

Bartsch’s work has always been rooted in fandom. Previously she served as Business Affairs Leader at Epic Games, where she designed pioneering talent deals and partnership structures for cutting-edge virtual production content, championed demographic expanion both on screen and in the workplace, and built teams that pushed the boundaries of interactive storytelling. Before that, as Principal Counsel at Lucasfilm, she established and led the Business and Legal Affairs team for direct-to-consumer streaming from the ground up, playing a foundational role in bringing landmark productions to life, including The Mandalorian, Andor, and Disney Plus’s Obi Wan Kenobi series. She also co-architected Disney’s company-wide DTC coordination efforts and invented new production deal structures for the streaming era.

Bartsch’s career spans the most transformative decades in media. As Senior Director of Business Affairs at Audible, she built global original content pipelines across scripted, documentary, news, and comedy programming, negotiating with television networks, major studios, record labels, and performing rights societies worldwide. Earlier, as Director of Business Affairs at Lucasfilm, she advised directly on projects involving George Lucas, Steven Spielberg, and Harrison Ford, overseeing agreements across the Star Wars universe and beyond. Her foundational years as Director of Business Affairs at The Walt Disney Studios gave her deep expertise in series television, movies-for-television, and the business strategies that drive major studio production.

A skilled dealmaker, strategic advisor, and creative partner, Bartsch is known for her ability to navigate complex negotiations, build best-in-class teams, and develop innovative business models that keep pace with a rapidly evolving industry. Her expertise spans fandom growth and engagement, technology and innovation, intellectual property, talent agreements, licensing, digital distribution, music rights, privacy compliance, and emerging media. She is a graduate of Columbia University School of Law and a member of the California Bar Association.

About Founder & CEO, Jungmin Ashton Choi

Jungmin Ashton Choi is the founder and CEO of Fanlight, the company that has redefined the live entertainment experience for fans worldwide through its innovative products.

Choi's path to building a global technology company is as unconventional as the products he creates. Once a pro-gamer with a lifelong passion for fashion and design, he moved to the United States with minimal English but an outsized appetite for learning and an instinct for seeing possibilities others have missed. That independent perspective and passion for innovation became the foundation of Fanlight's identity — and its competitive edge.

The idea that would change live entertainment forever came to Choi at Disneyland in 2011, where while witnessing the crowd passively watching the parade, he imagined something no one had built yet: every fan with a lighted accessory moving as part of a single, massive, synchronized wireless LED canvas. Driven by the belief that technology could break the barrier between artists, brands, and their audiences, he launched Fanlight in 2012 to make that vision real.

The results were industry-defining. The 2015 SHINee Tokyo Dome concert marked Fanlight's arrival on the global stage, followed by the 2016 launch of the first wirelessly controlled K-POP light stick — a product that permanently transformed the language of fan culture. Under Choi's leadership, Fanlight has grown into a global operation with offices in Seoul, Tokyo, and Los Angeles, serving as the trusted technology and design partner for the world's leading K-POP and J-POP labels.

Now expanding deeper into the global pop industry from its Los Angeles base, Fanlight is bringing its signature blend of technical precision and emotional storytelling to a new generation of artists and fans.

"We don't just make devices; we make the bridge that connects hearts through light."