Flying Embers Press Page | Shore Fire Media

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June 30, 2020

Flying Embers And Stick Figure Announce Collaboration Hard Kombucha

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June 11, 2020

Flying Embers Leads Innovation With New Flavor Launch & Direct-To-Consumer Programs

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May 28, 2020

Flying Embers Announces New Packaging Design

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May 19, 2020

Flying Embers Announces Partnership With Next Rung 

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Biography View

Flying Embers is a hand-crafted, hard beverage brand based in Ventura, California that develops great tasting botanical brews with functional benefits. With a commitment to innovation, Flying Embers' products are low in sugar, carbs and calories, while also featuring such attributes as live probiotics, adaptogens and USDA certified organic ingredients . A proud supporter of its community, Flying Embers donates a portion of revenue to firefighters and first responder charitable organizations out of respect for their service. Flying Embers was founded in 2017 by beverage entrepreneur Bill Moses, former CEO of Kevita sparkling probiotics, which was sold to PepsiCo in 2016. Today, Flying Embers has two tap rooms in Los Angeles and Boston, and its products are sold in 40 states across the U.S. To learn more, visit or @FlyingEmbersBrew.



Bill Moses is an influential leader, proven innovator, and inspiring mentor in the beverage industry. As Founder & CEO of Fermented Sciences Inc. (FSI), Bill steers the helm of a cutting-edge, innovation lab that's transforming the alcohol industry with “better-for-you” products. Flying Embers, a hand-crafted, hard beverage brand platform, sprung from Bill's cutting edge work at Fermented Sciences Inc. He is currently the Founder and CEO of Flying Embers, as well. 

Launched in 2018, Flying Embers has developed a leading portfolio of great tasting fermented botanical brews with certified organic ingredients and functional benefits. Under Bill's leadership, the company set out to create both a conscious movement and platform that gives consumers better wellness choices, even when it comes to alcohol. Since its inception, Flying Embers has expanded its product selection, scaled to over 120 distributors across the United States, and positioned the brand to successfully disrupt the $600+ billion global beer market. 

Prior to Fermented Sciences Inc. and Flying Embers, Bill was the Co-Founder, former Chairman, and CEO of KeVita Probiotic Drinks, a high-growth beverage brand acquired by PepsiCo Inc. in Dec. 2016. Launched in 2010, Bill helped the brand achieve epic results, growing KeVita from a small California brand to an international leader sold in 20,000+ retail locations across North America. 

Bill's financial acumen and decisive judgment in an ever-changing consumer product goods landscape, has his leadership sought out by the leading competitive players and brand disruptors. And it's no secret that Bill's an established "brand builder," as well.

Here are just some of Bill's current leadership roles, on top of everything else he does:

  • Strategic advisor, principal shareholder, and board member of:
    • Wilde Brands - a paleo protein chip snack
    • Koia Plant-Based Protein Drink
    • Vive Organic immunity boost shots
  • Executive Chairman of Iconic Protein Beverage Brand

Bill's innate competitive spirit, drive, and focus can be accredited to the roles that afforded him opportunities to excel early in his career. Having accrued over 25 years of business and finance experience, Moses began his career at Bear Stearns, Inc. He served as a Partner of Axiom Partners, LTD. a New York investment banking and brokerage firm. He was co-founder and CEO of Recovery Television Network &, which sold to Liberty Media. 

Bill finds joy in deep personal relationships and helping others. He is a recipient of the Ellis Island Congressional Medal of Honor and served as Honorary Chair of Cable Positive, the telecom’s industry’s AIDS-action NGO. Outside of work, Bill is rejuvenated by anything wellness-related, whether it's a yoga class, hiking, biking. With a passion to do things differently, he is constantly enticed by challenges large and small, including playing the guitar, mastering a kung pow chicken recipe for his three sons, and yes, gardening.



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